1. Extract the attributes of words with high conversion rate. This attribute mainly refers to the value orientation of customer search products
(functional value, regional value, model value, color value, preference value)
2. Reasonable reasoning of customer keyword needs through product attributes. Generate more keywords.
And this kind of derived keywords are more accurate than our early set keywords in customer search accuracy. Through such testing activities,
Keyword setting will be more and more accurate. And these steps complete the screening process of our accurate keywords.
On the establishment of keyword thesaurus, on this basis, constantly adjust keywords. However, we should also pay attention to the following points:
1. Under the monitoring of keyword demand changes, not all the keyword demand is invariable. There will be changes, the keyword demand is less, the analysis is the economic situation, then the source customer is bound to be more sensitive to the price. The demand for some key words is less, because the consumption trend of the industry has changed. Must want to monitor well, so as to better grasp the network market.
2. The key words promotion network thesaurus establishment needs to establish the order, has the order. For example, which part should be ranked and which part should pay attention to the customer experience degree. They should be marked to avoid confusion and difficulties.
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