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做推广要注意进行关键词分析!

来源:http://www.sjkhdkf.com/ 日期:2021-01-11

1.把转化率高的词各种属性提取出来。这种属性主要指:客户搜索产品的价值取向
1. Extract the attributes of words with high conversion rate. This attribute mainly refers to the value orientation of customer search products
(功能价值、地域价值、型号价值、颜色价值、偏好价值)
(functional value, regional value, model value, color value, preference value)
2.通过产品属性,合理推理客户关键词需求。衍生更多的关键词。
2. Reasonable reasoning of customer keyword needs through product attributes. Generate more keywords.
而这类衍生出来的关键词在客户搜索精度上比我们早期设置的关键词更加精确。通过这样的测试活动,
And this kind of derived keywords are more accurate than our early set keywords in customer search accuracy. Through such testing activities,
关键词设置会越来越精准。而这些步骤就完成了我们晒选精准关键词的筛选过程。
Keyword setting will be more and more accurate. And these steps complete the screening process of our accurate keywords.
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关于关键词词库建立,在这个基础上,不停的调整关键词。不过还要注意几点:
On the establishment of keyword thesaurus, on this basis, constantly adjust keywords. However, we should also pay attention to the following points:
1.监控下关键词需求变化,不是所有的关键词需求都是一成不变的。都是会有变化的,关键词需求量少了,分析是经济形势,那么来源客户势必对价格更加敏感。有些关键词需求量少了,是行业消费趋势发生了变化。必须要监控好,这样才能更好的把握好网络市场。
1. Under the monitoring of keyword demand changes, not all the keyword demand is invariable. There will be changes, the keyword demand is less, the analysis is the economic situation, then the source customer is bound to be more sensitive to the price. The demand for some key words is less, because the consumption trend of the industry has changed. Must want to monitor well, so as to better grasp the network market.
2.关键词推广网络词库建立需要建立秩序,有先后秩序。比如哪部分要做排名,哪部分要注意客户体验度再次打造。都要标注,以免混淆,造成工作困难。
2. The key words promotion network thesaurus establishment needs to establish the order, has the order. For example, which part should be ranked and which part should pay attention to the customer experience degree. They should be marked to avoid confusion and difficulties.
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