Simplify the expected function, remove the sky, and start from the essence. (PS: the most important thing is to tell the customer what you want to do? Unscrupulous service providers can turn complex requirements into high benchmarks.)
As for the long-term planning of the future vision to be realized in stages, it is important to remember not to complete all the assumptions at the present stage at one time in the initial stage, because there will be variables in the operation process, which may not be directly achieved as expected.
The so-called "future" of the website has been done for half a year or even longer, leading to online delay, which will greatly affect the development of enterprises, resulting in business failure and even direct bankruptcy of enterprises.
Many businesses play "free station" advertising language, here must understand, not really free. There is no free lunch in the world. Don't be fooled by advertisements. If the product is not tested or castrated, they will still have to pay later. There is also a free open source product (PS: need technical background), but independent deployment also needs to bear the cost of the server, which is not a real "0" investment. (as shown in the figure below)
In addition, after the website goes online, it also has a domain name. The price of this domain name is about tens of yuan, which is very cheap for a year. You must not let others cheat. There are many cases on the Internet. It costs tens of thousands of yuan to buy a domain name
There are many types of station construction market, including intelligent self-service station building, template building, semi customized station building and full customization station building
If you have technical strength and can write code, you can choose some open source template building products, and complete the website construction through independent deployment.
If you don't have the time and technical background and need a better visual sense to adapt to the function points of your enterprise, you can choose semi customized website or fully customized website, and the professional team will help you complete it.
Choose semi customized / full customized website construction products. It is recommended to select mature brand service providers to make the website online quickly. Brand service providers must have the following characteristics: product grinding has advantages, professional staff accumulation, service standards are guaranteed.
Choose a more direct service provider. At least this service provider can't go bankrupt before your company goes bankrupt? No one can be found without a service period. The cost of replacing other service providers is not lower than the reproduction cost, and the manpower, material resources and time are uncontrollable.
Special reminder: at the beginning, it is not recommended to recruit a technical team, but to be responsible for the development of the company's official website. In terms of recruitment process, personnel size and induction training, both time cost and labor cost will be higher than budget. There is no long-term iterative development plan, which is very inappropriate. If the scale of the company is relatively large and the business needs are clear, you can choose to form a team by yourself.
After the website goes online, the enterprise group needs to maintain the official website for a long time. When the site is online, it's not the end of the job. In fact, online operations are just beginning. The simplest is to regularly update the relevant content of some websites. Therefore, it is necessary to choose products that are easy to maintain rather than service providers that are modified every time.
There is a case in the past: when a customer wants to participate in the exhibition, he needs to modify the product information, but the service provider has been unable to contact him. After contacting him, he said that the modification fee had to be paid separately. Because of the urgent need, the enterprise group can not accept it.
As a result, many service providers charge maintenance fees annually. When choosing a service provider, you should be clear about the maintenance content and do not make mistakes in the above situations.
Whether the website is included or not, also has the vital function to the enterprise, increases the website weight, optimizes the search engine rank to be able to let more customers find you. Therefore, the choice of site products to be able to set their own keywords, to facilitate their basic optimization.
Generally speaking, network promotion marketing is divided into SEM and SEO
SEM is paid to launch, the threshold is not high, the effect is fast, but the cost is high, once stopped, the effect is not good.
SEO is traffic optimization, almost no cost, stable effect, but there are technical barriers, effective need time.
So in the promotion of the website, we should also choose carefully. Put them together, not just one person. More to choose a professional advertising marketing company, otherwise the money does not know where to spend.