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如何利用网站导航增进网站优化效果?

来源:www.sjkhdkf.com 发布时间:2016/04/06

网站导航可以说是网页设计中最重要的部分,其作用首先直接影响着网站的美观和用户体验,再往深层次说它还决定着网站内页的权重以及内页的收录排名等。因此,在最初进行seo外贸网站建设时,我们首先要做的就是对网站的页面导航设计完善。常见的网站主导航和副导航的重要性及作用大家应该都知道,济南章丘网站优化就不在这里就不一一解释了。那么那些容易被人们忽略的导航呢?
Site navigation can be said that web design is the most important part of its role directly affect the site's first appearance and user experience, said it decided to go down deep inside the site right weight and inside pages included in the ranking and the like. Thus, initially conducted seo foreign trade website construction, we first need to do is complete the site page navigation design. Common importance and role of the main site navigation and the sub navigation we should all know, website optimization is not in Jinan Zhangqiu here is not explained. Then those easily overlooked navigation it?
一、网站地图导航
提到网站地图,我想各位SEOer们可能都会想到sitemap.html、sitemap.xml、sitemap.txt的网站地图,这些网站地图的制做,是有利于搜索引擎抓取的,也是我们将网站提交给百度、谷歌、雅虎各大搜索引擎的检索的重要文件。
Sitemap mentioned, I think you are likely to think of SEOer sitemap.html, sitemap.xml, sitemap.txt site map, map making these sites, it helps search engines to crawl, we will also be submitted to the site Baidu, Google, Yahoo, the major search engines important documents retrieved.
而在这里我想说的网站地图是指一个包含整个网站页面的单页面,这个单页面通常是需要我们手动添加的,但是这个页面就如同桥页需要我们针对这页面操作页面外链,并且要在整个网站中的其他页面也布局这个页面的链接,均衡这个页面中的导出链接。
And here I would like to refer to the site map is a single page containing the entire web page, this is usually a single page we need to manually add, but the page just as we need for this bridge page page operation page outside the chain, and to throughout the site links to other pages in this page layout, balanced export link on this page.
网站地图中包含了整个网站中的所有页面,这样更加的有利于搜索引擎的抓取和检索,有利于网站的优化。
??? ??? Site map contains all pages throughout the site, so more conducive to search engine crawling and retrieval, help to optimize the site.
二、底部导航
一般程序都不会自带底部导航的,大部分拥有底部导航的原因是站长为了增加关键词密度及提示用户可以通过底部导航返回相应的栏目而设置的,当然设置了底部导航并不是说对SEO优化不利,只要设置正确了,其效果还是有的,那么我们应该如何做优化设置呢?
General procedures are not built at the bottom of the navigation, mostly because the owners have the bottom of the navigation is to increase the keyword density and prompts the user to be able to return the corresponding sections through the bottom of the navigation provided, of course, set the bottom of the navigation is not to say SEO optimization negative, as long as the settings are correct, and the effect is still there, then we should do to optimize set up?
就如小编所负责的官网底部导航的设置方法,在底部导航中,如果不是为了SEO优化而设置的,那么首先要在链接中加上NOFOLLOW标签,告诉搜索引挚不要爬行这些链接,因为我们是为了方便用户而设置的;如果为了优化而设置的那就不要加NOFOLLOW标签了。
?As Xiao Bian responsible official website bottom of the navigation method is provided, at the bottom of the navigation, if not for SEO optimization set, then the first to add NOFOLLOW tag in the link, to tell the search engine is deliberately not crawl these links, because we for the convenience of the user and set up; if it is set up in order to optimize and do not add NOFOLLOW the label.
一般底部导航应该放一些自已认为有必要的栏目关键词,如联系我们、免责声明、版权所有之类的就不要设置了,放这些到底部导航既浪费地方,而且对于用户和SEO优化都没有任何的帮助,尽量的把自己认为重要的,需要重复提示的内容放到底部导航,既可以告诉搜索引挚哪些是重点,同时也让用户可以在浏览到页脚时快速的返回到相应的页面。
Usually at the bottom of the navigation should be considered necessary to put some of their own sections keywords, such as contact us, disclaimers, copyright and the like do not set up, put them in the end portion navigate a waste place, but also for users and do not have any SEO optimization help, try to think of his own importance, need to repeat the contents into the bottom of the navigation prompts, either tell the search engine is deliberately what is the focus, but also allow users to browse when footer quick return to the appropriate page.
对于底部导航的优化设置,首先需要一定量的数据分析,因为这个用得好对SEO帮助非常有用,然后根据网站的特点来设置,尽可能的把底部导航用在一些需要重要提醒的地方。
????????For the bottom of the navigation optimization settings, you first need a certain amount of data analysis, because it used well for SEO help is useful, then set according to the characteristics of the site, as much as possible to the bottom of the navigation in need of some important reminders place.
三、面包屑导航
面包屑导航在SEO优化网站中的地位虽不及主导航,但是它在网站的重要性也是不容忽视的。我们都知道,网站主导航是在多个栏目页面之间切换,主要包括各个二级栏目(产品栏目、新闻栏目)及优化网站内重要页面(单页)间的切换,而面包屑导航主要是首页、二级目录和三级目录之间的相互切换,比如首页-新闻栏目-新闻详细页面,将每一级都写成锚文本了解形式,这样一来不仅提升了用户体验度(用户就会知道自己当前所处的位置,方便用户的流量),同时也有了搜索引擎的抓取,也让搜索引擎蜘蛛了解你SEO优化网站的结构。
Breadcrumbs position in the SEO optimized website and though the main navigation, but it is also the site's importance can not be ignored. We all know that the site is the main navigation page to switch between multiple columns, each including two columns (product section, news section) and optimization switching important pages (single page) within and between sites, but mainly breadcrumbs First, switching between two and three directories between directories, such as home - news section - page news in detail, each level will be written in the form of anchor text to understand, so that not only enhance the user experience (the user will know own current location, user traffic), but also with the search engines to crawl, but also to the search engine spiders to understand your SEO optimized structure of the site.
分类页上面的面包屑导航相对来说优化设置比较容易,只要把分类栏目跟首页连在一起就行了,而且分类页的面包屑导航一般都是由一而终的,就是不管你翻多少页,次导航的内容都一样的,那对于内容页的面包屑导航我们应该如何做呢?
?The above classification page breadcrumbs optimization settings are relatively easy, as long as the classification section together with the Home on the line, and breadcrumbs are generally classified by a page and eventually, that is, no matter how much you turn the page, content navigation times are the same, then the breadcrumbs content pages we should do it?
(1)导航最后一层不要设置回链,毕竟这是最底一层了,设置回链对优化不利,有为优化而内链的嫌疑。
?(1) Do not set back the last layer of the navigation chain, after all, this is the bottom layer, and back to the negative chain optimization, optimization and promising suspect in the chain.
(2)导航前面两层都应该设置超链接指向相应的页面,这样方便用户通过次导航就可以返回上一层。
(2) in front of two navigation should set a hyperlink pointing to the appropriate page, so that user can navigate through time back to the floor.
(3)导航不得加H标签,一些站长喜欢在这里加上H标签来聚集网站权重,其实是弊大于利。
?(3) may not add navigation H label, Some webmasters like to add here H tags to gather website weight, in fact, more harm than good.
济南章丘网站优化认为标准的次导航设置方法应该是首页(超链接回首页)》分类页(超链接回相应的分类页)》内容页的内容标题(不要设置任何的链接)这样的形式才利于SEO优化。
???Jinan Zhangqiu website optimization criteria considered secondary navigation method should be set up home (hyperlinks Back Home) "category page (hyperlinks back to the appropriate category pages)," content title content pages (do not set any link) to this form conducive to SEO optimization.