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新建网站优化的三个阶段

来源:www.sjkhdkf.com 发布时间:2016/04/08

  网站做SEO是一个长期的过程,需要各方面的积累,搜索引擎对于网站的排名也不是基于一个点,而是基于整个面考虑。很多时候并不是我们想获得好的排名就会有好的排名,而是在网站所处的不同阶段都要做不同的累积,时间久了,用户会形成数量,排名会得到提升。济南诺商章丘网站优化跟大家总结一下心得:SEO须平常心,新站优化的三个阶段。
Site to do SEO is a long process that requires all aspects of the accumulation, the search engine for the site's ranking is not based on a point, but on the entire surface of consideration. Many times not what we want to get good rankings will have a good ranking, but at different stages of the site which have to do different integration, over time, will form a number of users, the ranking will be promoted. Jinan Zhangqiu SEO providers promise with you sum up the experience: SEO to be normal, the three stages of the new station optimization.
阶段一:前期铺路和基础SEO
Phase One: pre-paving and basic SEO
做网站的前期准备要充分,列一个提纲,把标题设计、关键词选取、网站定位、建站程序和模板的选取以及盈利模式都要考虑在内,慎重考虑做出一个详细的建站方案,有序的去实施,网站一旦上线就不要随意更改。通常情况下搜索引擎会给予一个新站很高的权重,网站一旦有了收录搜索引擎会每天抓取你的网站页面,增加收录,若能坚持每天更新网站内容并有一篇高质量的原创文章更新,每天坚持增加友情链接和外部链接,对于网站后期的优化是很有好处的,这个阶段是养成搜索引擎每天更新你的网站的最关键的时候,如在这个时候随意改动网站结构和标题的设置或者网站程序对于搜索引擎来说会视为你的网站还不稳定通常会把你的网站放入观察期,短则一个月,长则半年,这也是很多网站刚开始上线的时候收录很好,后面更新的内容不再收录,网站快照不更新的最大原因。
Make early to fully prepare the site, a column outline, design the title, keyword selection, select and profit model site targeting, establishment procedures and templates should be taken into account seriously consider making a detailed establishment plan, orderly It is to implement, once the site on-line, do not tamper with them. Under normal circumstances, the search engine will give a new high weight station, once the site has been indexed search engine will crawl your web pages every day, increase included, if we adhere to update the website content daily and there is a high-quality original article updates , every day to increase links and external links, for the latter part of optimizing your site is very good, this stage is to develop a search engine, the most critical time to update your site every day, such as at this time tamper with the site structure and title setting program or Web site for search engines, your site will be deemed not stable will usually put your site observation period as short as one month or as long as six months, which is the beginning of a lot of sites on-line collection of good time behind the updated content is no longer included, the site is not updated snapshot of the biggest reason.
阶段二:提升权重,加大数量并坚持质量
Phase II: lifting weights, increase the quantity and quality persist
这个阶段的目标非常明确,就是提升网站的权重,获得好的关键词排名。当然网站除了SEO外,还会有其它推广方法,但这里只分析SEO相关的问题。这个阶段就是大力的制造长尾关键词,大量做外部链接,交换高质量的友情链接,让网站的各项数据都明显得到提升,以累积相应的权重。在文章更新上,最好原创加伪原创以及相关性高的转载方式并存并重,质量和数量都要兼顾。在外链上,做到自然,常用方法就是软文推广加上网站关键词链接,但切记不能清一色的使用关键词更不能过分突出。这样经历过三个月的时间,网站已经小有起色,也能逐渐从搜索引擎获得流量,接下来就是第三步。
Objective of this phase is very clear, it is to enhance the site weights to get good keyword ranking. Of course, in addition to SEO site, it will also have other promotional methods, but here only analyze SEO related issues. This stage is to vigorously manufacturing long tail keywords, do a lot of external links, the exchange of high-quality links, so that the data sites have been improved significantly, to accumulate the corresponding weights. Update on the article, as well as the best pseudo-original original plus high correlation reproduced coexistence of both quality and quantity to be taken into account. The outer chain, so naturally, the commonly used method is to add a soft paper promotion site keyword links, but remember not to use the all keyword and more can not be too prominent. Such experienced three months, the site has a small pick up, can gradually get traffic from search engines, the next step is the third step.
阶段三:扩大盈利,扩大影响与挖掘客户
Phase III: Expanding profit, to expand its influence and mining customers
网站经历过前两个阶段的积累后,网站会有一定的流量和排名,这时你就可以具体在网站融入自己的盈利模式,或者是卖产品或者卖服务又或者是结合一定的广告形式增加广告收入,这个时候还不要高兴太早,维护排名和不断提升网站权重是很重要,小有成绩不要骄傲,你每天做的事情还很多,要做好自己网站SEO数据的分析,同时分析竞争对手,吸取竞争对手网站的长处,提升自己网站的高度,毕竟你网站的关键词排名还没有到搜索引擎的首页,关键词排名首页第一位才是我们做排名优化的终极目标 ,但是通过网站赚到钱才是我们做这个网站的最终目的,所以后期工作的重点还有营销方面的问题,通过一定的营销策略提高网站的转化率,增加产品或者服务销量是我们必须做的,通过努力把自己的产品或者服务销售出去,完善售后服务、解决客户使用过程中的问题、满足客户需要让客户帮你进行口碑宣传,扩大影响,定期回访吸引客户重复购买,通过老客户不断的带来新客户才是销售的最高境界。
Website accumulation experienced the first two stages, the site will have some traffic and rankings, then you can at specific sites into their profit model, or sell products or services they sell or a combination of certain forms of advertising to increase advertising revenue, this time also not happy too early, maintain and improve website ranking and the weight is very important, small achievements do not be proud, you are still many things to do every day, to make your website SEO analysis data, while competitor analysis , to learn the strengths of competitors' sites, to enhance the height of your site, after all, your site's keyword ranking has not to the search engine home page, the first page keyword ranking is the ultimate goal we do ranking optimization, but earned through the website to make money is our ultimate goal of this site, so the focus as well as marketing aspects later work by the conversion of certain marketing strategies to improve the site, increase product sales or services that we have to do, through his own efforts products or services sold, improve service, customers solve problems in the process, to allow customers to meet customer needs help you word of mouth publicity, to expand its influence, regular visits to attract customers repeat purchase, through the old customers continue to bring new customers only is the highest level of sales.
三个阶段以后,网站的发展就进入了稳定提升期,网站营利能力明显提高,网站要像国家一样,坚持可持续发展,对网站的产品或者服务不断的创新、升级,进行品牌推广,提高网站的知名度
After three stages, development of the site to enter the promotion of stability, profitability significantly improved website, the website should be like countries, adhere to sustainable development, the site of the product or service innovation, upgrading, branding, improve website visibility