新浪博客 新浪微博 留言咨询 分享到      
当前位置:首页-新闻中心

移动端网站优化推广的注意事项

来源:www.sjkhdkf.com 发布时间:2016/04/09

  现如今移动搜索量超过PC端的搜索量了,这就相当于告诉各位站长朋友,不做移动端的网站优化,那网站就会折损很大一部分流量。
济南诺商章丘网站优化下面就简单的介绍几个移动端网站优化推广的注意事项:
一、网页的title设置
Jinan Zhangqiu SEO providers promise following a brief introduction of several mobile terminal site optimization promotion Note:
写出一个有吸引力的title,让用户看到就想点进去
Write an attractive title, allowing users to see point wanted to go
(1)、主题明确。
(1), themed.
(2)、简单明了,不要超出17个汉子,如果超过会出现折行的现象。
(2), plain and simple, not to exceed 17 man, if there will be more than off-line phenomenon.
(3)、尽量能展现出品牌词。
(3) and try to show the brand words.
(4)、在和网站内容相符的情况下做到吸引眼球。
(4) In the case of site content and matches do attract attention.
二、搜索词特点
移动端的信息检索为网民自主发起的即时搜索请求,搜索企业电话、地址及具体某个产品(名称)怎么样、好不好如何用等搜索词比较多,对此,济南诺商章丘网站优化建议多做长尾词如问句类的词,在做无线网站的时候可策划好此类模块的内容。
Second, the characteristics of search terms
Mobile end users customize the information retrieval is initiated immediate search request, the search business telephone number, address and a specific product (name) how, how good or bad other search words more, which, Jinan Connaught Suppliers Zhangqiu website optimization tips do long-tail words such questions like the word, wireless site when doing good planning can block such content.
三、搜索时间
据权威数据显示,移动流量在早上、中午、傍晚和晚上四个时间段较大,周末和节假日移动流量较充足,旅游等娱乐行业的移动推广商业流量充分。
不同行业的目标网民客户用手机上网的行为及上网覆盖的时间有区别,需根据实情指导广告投放。
Third, the search time
According to the authoritative data show that mobile traffic in the morning, noon, evening and night periods four large mobile traffic on weekends and holidays than adequate, tourism and other mobile entertainment industry to promote the full commercial traffic.
Internet users in different sectors of the target customers of mobile Internet behavior and time on the Internet covering a difference, to be based on facts guide advertising.
四、搜索关键词
移动端搜索词多为品牌相关词,包括自己的品牌词和同行的企业名词(竞品词),这类词的转化率也比较高,对此,马海祥建议移动端推广品牌相关词一定要覆盖全面(竞品词不要提防止被投诉扣信誉分)。
Fourth, search keywords
Mobile end multi brand search terms related words, including the words and their brand counterparts enterprise noun (word competing products), such words conversion rate is relatively high, which, Ma Haixiang recommendation to promote brand mobile terminal related words must be covered comprehensive (not to mention the words of competing products to prevent complaints deduction credit points).
五、不相同的描述
不要采用默认的描述形式,应做到在每个页面用相符的描述来概括这个页面,起到推title补充的作用,对此,马海祥建议大家这个应做到:
(1)、对title进一步的补充,精准正确的描述网页的内容,切忌不要堆砌关键词。
(2)、做到每个页面不同的描述。
(3)、合理的长度超出会有截断的现象。
Fifth, do not describe the same
Do not use the default description form, it should be done on each page with the matching description to summarize this page, play a role in pushing title supplement, which, Ma Haixiang suggest that you should do this:
(1), further added to the title, precise and accurate description of the page, do not avoid stuffing keywords.
(2), so that each page a different description.
(3) reasonable length will be truncated beyond the phenomenon.
六、搜索地域
三四五线城市手机网民远高于PC网民,只做本地(三四线城市)的企业可以抓住移动端的推广,尤其是本地生活服务行业,如家政服务类的效果非常好。
同时,想拓宽三四五线市场的企业亦可借助无线渠道,尽早建好无线网站,抢占商机。
最后,济南诺商章丘网站优化要提醒大家一点:从用户角度出发,优化是要遵守“用户为王”,除此外,移动端的外链工作跟PC端是同步的。
Sixth, the search area
Three hundred forty-five cities of mobile phone users is much higher than PC users, only local (four-tier cities), enterprises can seize the movable end of the promotion, especially in the local life service industries, such as the effect of domestic service class is very good.
At the same time, to broaden the market of three hundred forty-five line business also by means of wireless channels, wireless site built as soon as possible, to seize business opportunities.
Finally, Jinan Zhangqiu SEO providers promise to remind you that: From the user perspective, the optimization is to comply with "customer is king", In addition, a mobile terminal outside the chain work with the PC client is synchronized.