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“网站降权”如何诊断分析及恢复

来源:www.sjkhdkf.com 发布时间:2016/08/03

  网站降权是指搜索引擎对网站评定的级别下降,是搜索引擎对网站进行的一种处罚方式,导致网站整体排名下降。通常多为网站自身作弊导致的,改正错误一段时间后会自行恢复。
Site drop right refers to the search engine for website evaluation of the level of decline, is a search engine on the site of a punishment, resulting in the overall ranking of the site down. Usually more for the site itself caused by cheating, to correct the error will be restored after a period of time.
导致降权的原因有很多种,但是要通过什么方法来确定自己网站是因为哪个操作降权的,就需要一些方法进行分析了。
There are many kinds of reasons leading to the right, but to determine their website through what method is because of which the right to drop the right, you need some methods to analyze the.
1、查询网站的收录(site:网站域名)
1, inquires the website of the collection (site: website domain name)
(1)site出收录的页面,然后点击查看收录的一些路径是否有效,排除是不是因为大量死链接产生的原因导致的。如果发现死链接很多,那么就可以确定是死链接导致的降权,就要对这些死链接进行处理了。
(1) site out of the page, and then click to view the collection of some of the path is valid, excluding is not because of a large number of dead links caused by the cause of. If you find a lot of dead links, then you can determine the right to drop dead link, it is to deal with these dead links.
(2)查看是否收录了很多无内容、重复标题和重复内容页面。如果是,就要丰富或者删除对应的内容。
(2) to see if there is a lot of no content, repeat the title and duplicate content pages. If it is, you should enrich or delete the contents of the corresponding.
2、分析百度抓取异常——百度站长平台
2, analysis of Baidu grab exception - Baidu webmaster platform
(1)通过百度站长平台http://zhanzhang.baidu.com/中的抓取异常分析百度抓取网站是否正常。
(1) through the Baidu Adsense platform http://zhanzhang.baidu.com/ grab abnormal analysis Baidu grab website is normal.
3、搜索引擎的对比
3, the contrast of the search engine
(1)观察多个同行业站点,看看降权是不是普遍现象
(1) to observe a number of the same industry sites, to see if the right is not a common phenomenon
如果行业大部分网站都同时降权了,那就说明应该是搜索引擎的算法改变了,这个时候要看看是不是同行行业的网站都有共同的问题,比如都是内容质量度过低。找到共同的降权因素,针对这个因素进行优化即可。
If the majority of industry websites are also down the right, it shows that should be search engine algorithm change, this time to see is not peer industry websites have a common problem, as is the quality of content is low. Find common drop weight factors, to optimize for this factor can be.
(2)不同搜索引擎的对比
(2) comparison of different search engines
可以对比百度、搜狗和360几个搜索引擎的排名,如果同时多个搜索引擎的收录都有所降低,那么就可能是因为服务器出问题了,导致网站访问不稳定,页面打开速度比较慢。这个时候就需要解决空间的稳定性问题了。
Can be compared to Baidu, Sogou and 360 a few search engine ranking, if at the same time multiple search engines included decreased, then it may be because the server problem, leading to the site to visit is not stable, the page open speed is relatively slow. This time we need to solve the problem of the stability of the space.
(3)是不是新站
(3) is not a new station
新站一般是指收录时间为3个月内的站点,因为新站还没有通过信任期,没有信任度,所以新站很容易出现排名下降的现象,一般新站前面3个月都不用在意排名浮动的问题,因为这个都是正常现象。
New sites are generally refers to the collection of time within 3 months of site, because new sites have not the trust period, do not trust, so new sites is prone to the ranking of the decline of the phenomenon, general new sites in the first three months without ranking floating care, because this is a normal phenomenon.
4、数据的统计
4, the statistics of the data
(1)收录数据的统计
(1) the statistics of the collected data
在判断降权之前,一定要拿出2-4周收录统计数据进行分析,如果收录下但是更新频率没有问题,那就可以排除是内容质量问题,应该是外链或者别的问题。
Before judgment drop right, we must come up with 2-4 weeks included statistical data analysis, if included, but the next update frequency is no problem, it can eliminate the quality problems, it should be is the chain or other problems.
(2)操作记录
(2) operation record
平时一定要有网站操作记录的统计习惯,特别是对网站改版、URL更改等重大操作记录,因为这些操作都有可能导致网站降权。所以当网站降权的时候,我们可以通过这些操作记录判断到底是哪个操作导致的。
Usually must have the website operation record statistics custom, in particular to the website revision, URL change and so on major operation record, because these operations are likely to cause the site to drop right. So when the right of the site down, we can use these operations to record in the end what is the operation led to the.
5、网站的降权恢复
5, the right to restore the site
(1)算法自动处理
(1) algorithm for automatic processing
如果算法自动处理,那么只要把违反搜索引擎规定的因素取出后当搜索引擎再次抓取就可以恢复了。
If the algorithm is automatic, as long as the violation of the provisions of the search engine after the factors removed when the search engine can be recovered once again grab.
(2)人工降权处理
(2) the right to reduce weight
人工降权一般是由用户投诉后处理的,恢复周期很长。即使是去处了降权因素,也需要很长实践,百度人工惩罚处理需要2-3个月的时间恢复。

Artificial drop right is generally treated by customer complaints, recovery cycle is very long. Even the place down the right factors, but also requires a long practice, Baidu artificial punishment processing need 2-3 months of time to recover.

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