新浪博客 新浪微博 留言咨询 分享到      
当前位置:首页-新闻中心

网站优化中主关键词的选择技巧

来源:www.sjkhdkf.com 发布时间:2016/09/07

  网站优化关键词的选择基本上就定位了一个网站的主营业务,概括了网站的主营方向。所以在关键词选择的时候一定要结合公司的业务和特点,这样才能更好的服务于网站。设置TITLE、keywords、description和网页正文都涉及到了关键词的选取,这是网站内部优化的核心之一。
Web site optimization of the choice of key words basically on the positioning of a website's main business, summed up the main direction of the site. So in the key word choice must be combined with the company's business and characteristics, so as to better serve the site. Set TITLE, keywords, description and web pages are related to the selection of keywords, which is one of the core of the site optimization.
1、首页的权重是最高的,在首页我们就是布置网站的主关键词,选取的时候,首先罗列所有相关的词,把你能想到的词到写下来,然后是百度下拉框的是个相关词,百度指数,选词工具等等工具来尽可能多的罗列关键词。
The weight of 1, the home is the highest, the main keywords in the home is our site layout, the selection of the first, list all related words, you can think of the word to write down, then Baidu drop-down box is a relative term, Baidu index selection tool to tool and so on as much as possible a list of keywords.
2、第二查看竞争对手网站的关键词,在对一个行业不了解的时候,我们需要参考排名靠前的网站来学些经验,他们网站既然能够排名靠前,那么就说明这样的词能够很好的满足搜索引擎和搜索者的要求。
Keywords 2, second see the competition website, do not know when to an industry, we need to refer to the top-ranking website to learn some experience, they now are able to website rankings, so that such a word can satisfy the search engine and the requirements are very good.
3、关键词删选。罗列出来了那么多关键词,剩下来的就是将关键词确定下来,深圳网站优化在这里分享选取的方法,首先,用百度指数工具来看这个词的热度,当然行业的通用词一般不做考虑,热度小优化起来就比较容易,指数越高竞争也是越大。第二,公司的业务特色,现在讲究的都是差异化的营销,如果公司有着服务和产品的独特性一定要表现出来。第三公司的投入,公司的实力很强,在预算方面很充足,那么可以做一些热度比较高的词来获得更多的自然流量。最后根据这些方法和原则最终确定3—5个关键词作为主要关键词。深圳网站优化凌沃科技建议其中一个选择公司的品牌词,为企业品牌宣传打下基础。
3, keywords delete. List of so many words, what is left is to determine the key words down, Shenzhen website optimization selection method to share here, first of all, Baidu index tools to see the word heat, of course, general word industry generally do not consider, small heat optimization easier, the higher the index of competition is greater. Second, the company's business characteristics, and now pay attention to the differentiation of marketing, if the company has a unique service and product performance must be demonstrated. Third the company's investment, the company's strength is very strong, very adequate in terms of budget, then you can do some heat relatively high word to get more natural flow. Finally, according to these methods and principles to determine the final 5 - 3 key words as the main key words. Shenzhen site optimization Ling Wo technology proposed one of the choice of the company's brand name, lay the foundation for corporate branding.
主关键词的选择决定了网站的主要的方向,在网站优化过程中有着至关重要的作用,选择竞争度小的,优化起来比较容易,竞争大的自然需要的投入的精力也比较多。主关键词的选择就先说到这里,后期会为大家分享长尾关键词的挖掘的一些方法。
The main keywords choice determines the site of the main direction, plays a crucial role in the website optimization process, choose a small degree of competition, optimizing easier competition natural needs to invest more energy. The choice of the main key word here, the latter will share the long tail of the key words of some of the methods of mining.