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如何做好微信营销

来源:www.sjkhdkf.com 发布时间:2017/01/11

  如何做好微信营销呢?你知道吗?下面章丘网络推广公司为您讲解一下:
How to do a good job WeChat marketing? You know what? The following Zhangqiu network promotion company to explain to you:
1.坚持。
1 adhere to.
微信运营不是一天两天可以看到效果的,你要持之以恒的做下去,那种三天打鱼两天晒网的心态一定不能有,如果有请先把这个心态先去除。刚开始做微信公众号的运营是最苦逼心累的,因为即使你写的再好的内容也没多少人去阅读,但是不要忘记了,所以美好的事物都是需要时间来沉淀的,这个沉淀的过程是必然的,坚持就是对这个沉淀最好的回报。
WeChat is not a day for two days can see effect, you must persevere in doing it, the three day fishing nets two days of drying the mind must not have, if there is please remove this mentality. Just started doing WeChat public number operators is the most bitter tired heart, because even if you write good content is not how many people to read, but don't forget, so good things take time to precipitation, the precipitation process is inevitable, is to return the deposit to the best.
2.内容为王。
2 content is king.
内容为王这四个字真的是听的不能再多了,但是这个真的是微信运营的真谛。现在的微信公众号充斥着各种重复的消息,也许这家微信公众号发过了,那家公众号就会复制粘贴过来,本来移动互联网就很碎片化了,现在还要重复的去阅读这些碎片化的消息,给用户的体验就是差评。一定要有自己原创的内容,不然你这个公众号就失去了存下来的意义了。
Content is the king of these four words really can not listen more, but this is really the essence of WeChat operations. WeChat public number now filled with all kinds of duplicate messages, perhaps the WeChat public number issued before, the public number will copy and paste, originally the mobile Internet is very fragmented, now also repeated to read these pieces of news to the user experience is poor. Must have their own original content, or you will lose the public number of the meaning of the deposit.
3.放下微博的那一套运营手法
3 put down micro-blog's operating practices
如果拿微博的那一套运营的思路来作为微信运营的思路的话,我觉得是完成错误的。微博的运营是更看重粉丝的增长数的,因为微博是公开化的社会化社交媒体,而微信公众号是依靠在聊天工具上的一种阅读,更注重内容,可以说是偏向私人社交媒体,这个粉丝数是关注者是看不到的,而不会像微博那样从众关注的心态在里面,人们更多的是依靠公众号的质量和内容去选择关注。所以还是那句老话,内容为王。
If you take the idea of micro-blog's operations as a way of thinking of the operation of WeChat, I think it is done wrong. Micro-blog's operation is on the increase in the number of fans, because micro-blog is the socialization of public social media, while WeChat is relying on a number of public reading in the chat tool, pay more attention to the content, can be said to be in favor of private social media, the number of fans is concerned is not to see, and not like micro-blog herd mentality in attention, people rely more on the public number quality and content to choose. So the old saying goes, the content is king.
4.别为了增粉而增粉。
4 do not add powder in order to increase the powder.
现在很多公司企业的微信公众号是为了增粉而增粉的,哎妈,为了增粉简直是不择手段。有送iPhone的,有送现金的,有送旅游的,把微博那一套玩法原封不动的照搬进来微信里来了。但是不要忘了,用这样强硬手段拖来的粉丝质量一定是不高的,因为他们都不是你的目标客户群,他们对你的微信公众号没有用户黏性,所以他们来的也快,去的也快。
Now many companies WeChat public number is to increase powder and powder, Hey mom, in order to increase powder is simply by hook or by crook. Send iPhone, send cash, have to travel, to micro-blog that a copy in the WeChat play wholly intact to the. But don't forget to drag the quality of the fans in such a tough means is not high, because they are not your target customers, they on your WeChat public, no user stickiness, so they come too fast, go too fast.
5.多分析。
More than 5 analysis.
微信后台的分析工具要用起来。我建议任何一个订阅类的公众号每个月至少要去做2次的数据分析。通过这个分析,你可以看到你的粉丝喜欢什么样的文章,你的粉丝年龄层阶段在哪里等等一系列的粉丝数据。有了这个数据,你就可以针对你的粉丝发文章了,发他们喜欢的文章,从而带动你公众号的人气。抓住了目标客户群的喜好,你就等于抓住了一切。
WeChat background analysis tools to use up. I recommend that any subscription class public number to do at least 2 times a month data analysis. Through this analysis, you can see your fans like what kind of article, your fans age stage where and so on a series of fan data. With this data, you can send articles for your fans, and they like the article, so as to promote the popularity of your public number. Seize the target customer group preferences, you just grab everything.
6.微信公众号也能做SEO
6 WeChat public numbers can do SEO
发图文消息的时候,图文的标题可以做一个SEO的优化,因为现在很多搜索引擎在微信公众号上抓取内容了,搜狗就推出了一个微信搜索。这个SEO优化做好了,跟网站平台的道理是一样的,是可以导流到你的微信平台上去的。
Send text messages, the title of the picture and text can do a SEO optimization, because now a lot of search engines crawl on the WeChat public numbers, Sogou launched a WeChat search. The SEO optimization done, with the truth of the site platform is the same, can be transferred to your WeChat platform up.
我们已做好准备,以全新的姿态迎接新老客户,欢迎您来电咨询,洽谈,我们将继续为您把好关,服好务。
We are ready to a new attitude to meet the new and old customers, you are welcome to inquire, negotiate, we will continue to be good for you, good service.