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影响网站首页关键词的八大要素

来源:www.sjkhdkf.com 发布时间:2017/04/19

1、结构
1, structure, 
网站的关键词布局要采用金字塔结构或者叫树形结构,首页就是塔尖或者树尖,放上核心关键词,内页就是塔身或者树身,根据用户体验来进行内链的一个布局,提高友好度,更利于蜘蛛爬行和抓取。核心关键词出现在首页多少,决定着这个关键词对于网站的重要度,重要度越高,关键词的竞争力越强,这个词的关键词权重越高。
Site layout of keywords to use pyramid structure or a tree structure, the homepage is spire or stature, put the core keywords, inside the tower, or tree, according to the user experience for a layout of the chain, improve friendly degrees, more conducive to spider crawling and fetching. Core keyword appears on the front page, determines the importance of the keywords for the site, important degree is higher, the more competitive keywords, keyword weight, the higher of the word. 
2、标题
2, the title, 
目标关键词出现在title,keyword,description上时,要注意连贯及创意,不要堆叠和反复出现长尾,应该从用户体验上,首页只做指数高的关键词的创意。
Target keywords in the title, keyword, description, pay attention to the coherence and creative, and don't stack recurring long tail, should from the user experience, do high index keywords creative home page. 
3、指数
3, index 
指数,是关键词的指数值,和该关键词周围组合关键词,这两个的组合相关性与组合关键词指数的值,以及排名展现位置,首页关键词分权比例.

Index, the index value is the key word, and around the keywords keywords, the combination of these two keywords index value of correlation and composition, and ranking show location, home page keywords proportion of separation of powers. 

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4、密度
4, density 
不仅是在标题上,应尽量融入到导航栏目,模块标题,首页内容中,密度的均匀性就会有更好的体验效果和权重传递效果,通常密度应控制在2%-8%左右,堆叠只是作弊。
Is not only on the title, should as far as possible into the navigation section, the module title, page content, density uniformity will have a better experience effect and weight transfer effect, usually density should be controlled at about 2% to 8%, the stack is just cheating. 
5、位置
5, location, 
用户的浏览习惯通常都是从左到右,从上到下;搜索引擎抓取网页的方式,通常是从左上开始,想提高关键词的竞争力度,需在首页导航上布置目标关键词产品说明或者有关产品信息最多的锚文字。
Users browsing habits are usually from left to right, from top to bottom. Search engine scraping of the page, usually starts from the top left, want to improve your keyword competition strength, need to be on the front page navigation layout target keywords most anchor text instructions or the relevant product information. 
6、链接权重
6, link weights 
根据链接点的分配技巧,越有结构性的布局,页面链接越容易获得较高的权重,链接的位置和关键词指数会有不同权重传递到栏目页中,而形成链接权重。
According to the link point technique, the distribution of the structural layout, the more the easier page links higher weight, the position of links and keyword index will have different weights to the columns page, and form the link weights. 
7、代码
7, code, 
关键词周围的代码,title,h标签,可较好获得权重,同时避免首页使用td,tr代码标签在关键词周围出现,把js这些尽量在代码head部分写入,内容部分最好用div来布局,关键词用div来控制和特效,同样栏目也有href链接,链接中出现对应栏目的英文也有利于优化,提高该关键词的重要度。
Keyword around the code, title, h tag, can be better gain weight, avoid using td home page at the same time, the tr code label around the keywords, the js these as far as possible to write code in the head part, content part had better use div to layout, keywords using div to control and special effects, the same columns have href link, link to appear in the corresponding columns of English but also to optimize, improve the important degree of the keywords. 
8、更新模块
8, update module 
首页保持良好稳定的网站更新频率是必要的,不仅是丰富网站内容、吸引浏览者,能有效博取搜索引擎信任和提高关键字在搜索结果页的排名。
Keep good stable home page web site update frequency is necessary, not only enriched the contents of the website, to attract visitors, can effectively to gain trust and improve search engine ranking of keywords in the search results page. 
如有需要,欢迎新老客户前来选购!我们本着质优价廉的宗旨来为您提供产品和服务。真诚期待与您合作!
If necessary, welcome new and old customers to come to the choose and buy! We in line with the aim of high quality and low price to provide you with products and services. Sincerely look forward to cooperation with you!