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新站选择关键词要注意哪两点

来源:www.sjkhdkf.com 发布时间:2017/05/24

第一,细分行业和地域,区域词汇优势多。
First, the division of industry and geography, regional vocabulary advantages.
我们可以深刻了解到的一件事情就是,相比于泛关键词,区域关键词无论是在用户针对性上还是优化难度上都相对比较容易。那么在为新站选择关键词的时候,我们不妨来选取一些区域词汇,这样才能很快见到成效。当然在选择的时候也是要有针对的,一般来说二线城市的词绝对要高于三线城市词,所以在选择时候,一定要根据行业本身情况,适当选择区域。
One thing we can deeply understand is that compared to the pan keyword, regional keywords are relatively easy, whether in user orientation or optimization difficulty. Then, when choosing keywords for new sites, we might as well choose some regional vocabulary, so that we can see results soon. Of course, in the choice of time is also targeted, generally speaking, second tier cities are definitely higher than the word "three lines" urban words, so in choosing the time, must be based on the industry itself, the appropriate choice of the region.

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第二,细分种类,做针对性关键词。
Second, subdivide the categories and make specific keywords.
一般来说,很多网站所经营的产品或服务并不是单一的,那么我们可以充分利用到这点,将关键词分开来做。通过部分关键词搜索可以知道,在搜索引擎上排名较好的网站多是专业性强的网站,这样的网站能够更确定的满足此类行业用户群体的大部分需求。而那些网站关键词比较泛的网站,即便能够爬上首页的位置,短期内也会掉下来,这是搜索引擎规则的必然展现。
Generally speaking, many websites do not have a single product or service, so we can make full use of this and separate the key words. Through some keyword search, you can know, in the search engine rankings better site is more professional website, this kind of website can more definitely satisfy the majority of users in this industry demand. And those website keyword more extensive website, even if can climb the position of home page, also can fall inside short time, this is the inevitable show of search engine rule.
我们在做网站关键词优化的时候,可以将关键词分到两个网站来做,每个网站专注做1—2个,这样更具有针对性,为了更好的满足用户搜索体验,势必会将你的网站推上首页。这也网站优化的一种关键词策略,而且其效果还是很好的。在一些站长统计工具中,我们可以了解到关键词的优化中,地域性、用户需求、关键词细分种类都影响了网站关键词的排名。
When we do website keyword optimization, keywords can be divided into two sites, each site focused on 1 - 2, which is more targeted, in order to better meet the user search experience, will be your website on home page. It's also a keyword strategy for web optimization, and it works fine. In some webmaster statistics tools, we can understand the optimization of keywords, regional, user demand, keyword segmentation categories have affected the ranking of keywords.
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