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营销型网站在建设时要注意哪些问题?

来源:www.sjkhdkf.com 发布时间:2018/04/02

1、明确网站的建设目的
1. Clear the purpose of the construction of the website
营销型网站的建立主要是为实现企业在某些领域的线上营销功能,可以是为客户提供服务类的,也可以是以销售产品为主的,又或者是开拓国内或国外某些市场的。不管是什么类型功能,网站的最终目的都是帮助企业实现经营目标。
The establishment of the marketing web site is mainly to realize the online marketing function of the enterprise in some areas. It can provide services for the customers, and can also be based on sales products, or to open up some domestic or foreign markets. No matter what type of functions it is, the ultimate purpose of the website is to help businesses achieve their business objectives.
2、具备SEO优化功能
2. Have SEO optimization function

营销型网站除了通过向客户展示自身的优势产品或服务,让客户主动联系企业外,还要具备主动向社会外界推广的效果,因此SEO优化功能是必须具备的。

章丘网站建设

In addition to displaying their own advantage products or services to customers, marketing websites have the effect of actively promoting the outside world. Therefore, the SEO optimization function must be available.
3、注重客户体验
3. Pay attention to customer experience
章丘网站建设在网站的推广营销中有一个营销漏斗模型。在这个模型里首先是客户会根据自己的需要搜索相关的品牌词,也就是品牌的曝光率展现出来了,接着就是客户点击进入网站,如果客户体验感觉良好就会继续深入的了解,如果体验不好就会马上跳出去,这就涉及到网站的跳出率,最后才是用户咨询然后合作成交。
There is a marketing funnel model in the promotion and marketing of Zhangqiu website. In this model, the customer will first search the relevant brand words according to their needs, that is, the exposure rate of the brand, then the customer click into the website, and if the customer experience feels good will continue to understand deeply, if the experience is not good, it will jump out of the horse, which involves the rate of jumping out of the website. Finally, the user consulted and then collaborated. .
4、以技术为基础的监控和管理功能
4. Technology based monitoring and management functions
章丘网站建设具备企业推广营销功能的网站,自身的一些基本功能必不可少,比如监控与管理功能,每天点击进入网站的有多少,跳出率又是多少,这些数据都需要监控收集,进行深入的分析,才能针对存在的问题不断进行完善。
Zhangqiu website building website with the function of marketing marketing, some of its basic functions are essential, such as monitoring and management functions, how many hits into the website every day, and how much the jump rate is, these data need monitoring and collection, in-depth analysis, in order to improve the existing problems.
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