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3个小技巧教大家如何提升小程序的留存率

来源:www.sjkhdkf.com 发布时间:2019/01/21

想必大家对小程序有什么小技巧可以提升用户的留存、打开率等问题很关心吧。虽然小程序的特点是给用户带来方便,但是“说走就走,走了不回来”真的比失恋还让人难过。商家们应该从哪几个方面去多多运营自己的小程序来提升留存率呢?今天,小编教大家3个小技巧,希望可以帮助到大家。
Presumably, we are concerned about the small procedures which have little skills to improve user retention, open rate and other issues. Although the characteristics of small programs are to bring convenience to users, but "go away, go back" is really more sad than lovelorn. What aspects should businessmen run their own small programs to improve retention? Today, Xiaobian teaches you three tips, hoping to help you.
一、吸引眼球的标题和封面使得小程序成功一半
First, eye-catching headlines and covers make the applet half successful
有时候,标题和配图能直接决定用户是否会点开你的小程序。一个好的小程序名字,不仅能吸引粉丝的注意力,还能引用户持续关注。名字怎么容易被搜索到?名称要长还是短?名字是否有独特性一眼就让用户记住?标题、图片是否美观吸引人点击?这些都需要考虑。不仅如此,当小程序被分享出去的时候,一眼看到的不是里面的内容,而是标题及封面,这个时候,想要吸引用户点击,标题和封面在设置的时候就一定要让用户引发好奇,吸引用户好奇心。

Sometimes, titles and maps can directly determine whether the user will click on your applet. A good little program name not only attracts the attention of fans, but also draws the attention of users. How can names be easily searched? Should the name be long or short? Is the name unique enough for users to remember at a glance? Is the title and picture beautiful and attractive to click on? All these need to be considered. Not only that, when small programs are shared, the first thing you see is not the content inside, but the title and cover. At this time, if you want to attract users to click, the title and cover must be set up to arouse users'curiosity and attract users' curiosity.

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二、小程序关联公众号
II. Small Procedures Associated with Public Number
同一主体下的小程序能够与公众号互相关联,两者的优势自然也能形成互补。实用性非常强的小程序能够带来非常好的用户体验,小程序+公众号的结合可以吸引来粉丝,还能够为小程序带来流量。而两者的流量互相连接,从小程序中可以关注相关联的公众号,从公众号页面也可以直接打开小程序;能够实现引流到变现的连接。
Small procedures under the same subject can be interrelated with public numbers, and their advantages can naturally complement each other. Small programs with very strong practicability can bring a very good user experience. The combination of small programs and public numbers can attract fans and also bring traffic to small programs. And the traffic of the two is interconnected, from the small program can pay attention to the associated public number, from the public number page can also open the small program directly; can realize the connection from drainage to realization.
三、利用微信社群分享营销
3. Sharing Marketing by Using Wechat Community
微信群是微信体系中一个很重要的存在,也是十分便捷的小程序传播途径。所有商家可以利用微信社群、会话分享做营销。例如在收银台设置一个微信群的二维码,通过优惠活动或者商家送礼物的方法让用户自主的添加微信群,并告知会不定时在群内发送一些优惠活动,请用户添加及时关注。

Wechat group is a very important existence in Wechat system, and also a very convenient way to spread small programs. All businesses can use the Wechat community and conversation sharing for marketing. For example, set up a two-dimensional code of the micro-message group at the cash register, let users add the micro-message group independently through preferential activities or gift-giving methods, and inform them to send some preferential activities in the group from time to time, so as to invite users to add timely attention.

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把小程序直接分享到微信群中,不仅让用户更快捷地了解商家的活动,还可以让用户自主的在其他微信群或好友之间传播,借用分享的营销方式,增加了小程序的打开率以及店铺的曝光率,从而拉动店铺营收,小程序业务与社交场景的直接打通,形成实现基于关系链的社交裂变。
Sharing small programs directly into the Wechat group not only enables users to quickly understand the activities of businesses, but also enables users to spread among other Wechat groups or friends independently. By using the marketing method of sharing, the opening rate of small programs and the exposure rate of stores are increased, thus boosting the revenue of stores, connecting the business of small programs with the social scene directly, and forming a relationship-based realization. The social fission of chains.