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网站建设存在的四大误区,及时避免!

来源:www.sjkhdkf.com 发布时间:2019/02/18

随着互联网+这个概念的提出,越来越多的企业都开始将视线转移到线上,从线上寻求发展突破。那么为了打开网上的渠道,企业就得选择建晨网站建设,但在网站建设的过程中还是存在一些误区,正是因为企业忽略了这些问题,导致企业网站发挥不了应有的效果,白白浪费了很多时间精力。
With the introduction of the concept of Internet +, more and more enterprises are beginning to turn their attention to online and seek development breakthroughs from the Internet. So in order to open up the online channel, enterprises have to choose Jianchen website construction, but there are still some misunderstandings in the process of website construction. It is precisely because enterprises ignore these problems, leading to the enterprise website can not play its due effect, wasted a lot of time and energy.
误区一、网站建设目的不明确
Misunderstanding 1. The purpose of website construction is not clear
网站建设很多的企业会一味的按照自己的喜好去做网站,例如给网站增加许多动态特效、flash等,导致用户在进入到网站后将注意力放在那些特效动画上,而不是与企业产品的相关信息。那么这就违背了我们最初的意图,企业的网站应与现在的趋势保持一致,以大气简洁的图文展示为主,以此来吸引用户游览。所以说企业在进行网站建设的时候一定要明确目的,让用户进入网站就能一目了然的知道这个网站是做什么到,对自己有没有帮助。

Many enterprises that build websites will blindly do websites according to their own preferences, such as adding many dynamic special effects, flash, etc. to websites, which leads users to pay attention to those special effects animation after entering the website, rather than related information with enterprise products. So this is against our original intention, the company's website should be consistent with the current trend, mainly with the atmospheric concise graphics display, in order to attract users to visit. Therefore, enterprises in the construction of the website must have a clear purpose, so that users can enter the website at a glance to know what the site is doing, and whether it is helpful to themselves.

章丘网站优化

误区二、缺乏网络推广意识
Misunderstanding 2. Lack of awareness of network promotion
大部分企业都缺乏网络推广意识,认为只要是做了网站就会有用户去去游览你的网站,那么就能获得某部分人的资讯转化,完成交易。其实这种观念是非常错误的,网上的信息量是非常庞大的,那么要想用户找到你的网站,就必须采用一些方法,通过网络上各个渠道推广(竞价、SEO、自媒体等),让用户进入到你的网站。
Most enterprises lack the awareness of network promotion. They think that if they do a website, users will visit your website, and then they can get some people's information transformation and complete the transaction. In fact, this concept is very wrong, the amount of information on the Internet is very huge, so if you want users to find your website, you must adopt some methods to promote through various channels on the network (bidding, SEO, self-media, etc.), so that users can enter your website.
误区三、盲目的选择网络推广方式
Misconception 3. Blindly Choosing Network Promotion Mode
与上个问题一样,还是由于企业不了解网络推广,而现在做推广的方式又很多,导致企业容易被各种推广信息误导,去选择一个不适合的推广方式,花了不少钱,却没有达到应有的效果。

Like the previous problem, because enterprises do not understand network promotion, and now there are many ways to promote, leading to enterprises easily misled by various promotion information, to choose an unsuitable promotion method, spent a lot of money, but did not achieve the desired results.

章丘网站优化

误区四、缺乏网站优化SEO知识
Misunderstanding 4. Lack of knowledge of website optimization SEO
SEO发展到现在已经是处于一个非常成熟阶段,尤其是在一二线城市中很多企业在选择网络营销时都会聘用自己的网站优化专员或是将网站托管到专门的网络公司,但是SEO这个概念在三四线城市还是没有被确立起来。很多企业并不重视SEO,有些甚至连SEO是什么都不知道。所以说企业在做网站时至少要知道一部分网站优化SEO知识,明白其基本原理。
The development of SEO is now in a very mature stage. Especially in the first and second tier cities, many enterprises will employ their own website optimization specialists or host their websites to specialized network companies when choosing network marketing. However, the concept of SEO has not been established in the third and fourth tier cities. Many enterprises do not attach importance to SEO, some even do not know what SEO is. So enterprises should know at least part of the website optimization SEO knowledge and understand its basic principles when doing websites.