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面对电商的冲击,小程序能为实体店带来什么?

来源:www.sjkhdkf.com 发布时间:2019/02/20

这些年,电商、网购的兴起,为实体店铺带来了不小的冲击,越来越多的人更愿意在网上购买自己需要的商品,而无数的实体店也因此遭遇了关店危机,2017年,一种新的业态——小程序诞生,成为实体店实现互联网化的希望之光,那么,小程序能给实体店带来哪些转机呢,小编来为你一一解读。
Over the years, the rise of e-commerce and online shopping has brought about a great impact on physical stores. More and more people are willing to buy the goods they need online. Numerous physical stores are also facing the closure crisis. In 2017, a new format, the birth of small programs, has become the hope of realizing the Internet for physical stores. Then, what can small programs bring to physical stores? Turn around, Xiaobian will read it for you.
一、解决管理问题,运营效率有效提升
1. Solving management problems and improving operational efficiency
实体店铺,尤其是一些小的百货、餐饮店,管理并不规范,不论是在渠道管理、运营流程规范还是人力管理都存在着不足,小程序能够帮助店铺很好的解决这一问题,譬如餐饮小程序,利用其上面的点餐系统,顾客可直接在手机上预订位置、菜品,扫码点菜;这些信息则会直接同步到餐厅后厨,点餐、备餐、上菜无缝对接、订单快速响应,店铺运营效率得到了有效提升,形象点来说,原来一天只能接待100人的店铺有了小程序之后,接待量可以直接翻一倍。

Entity stores, especially some small department stores and catering stores, are not standardized in management. There are shortcomings in channel management, operation process regulation and manpower management. Small procedures can help stores solve this problem well. For example, small procedures for catering, using the above ordering system, customers can directly reserve location, dishes, and order on their mobile phones. Information will be directly synchronized to the restaurant kitchen, ordering, preparing, seamless dishes docking, order fast response, shop operation efficiency has been effectively improved, image point, the original shop can only receive 100 people a day after a small process, reception can be directly doubled.

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二、打通线上线下,店铺流量直线提升
2. Opening up the line and off the line, the flow of stores rises in a straight line
实体店铺的宣传推广是十分局限的,主要是店铺海报、单页宣传等传统方式,而新媒体宣传对于他们来说成本太高,用得比较少;小程序这个流量大户就可以轻松帮助店家解决这个问题,实现线上线下宣传打通,利用附近小程序,线上优惠活动引流、线上推广等小程序营销系统获得流量,这样扩展了实体店的消费渠道,店铺的流量得到直线提升,也增加了其流量变现的能力。虽然目前,有一些APP平台如美团,其上面的团购功能和外卖功能也能给店铺带来很大的流量,但是,这些平台都会从你赚取的费用中提取一部分作为平台佣金。
The propaganda and promotion of physical stores are very limited, mainly in traditional ways such as shop posters and one-page propaganda, while the new media propaganda is too expensive for them and less used; small procedures, a large flow of users, can easily help shopkeepers to solve this problem, realize online and offline propaganda through, use nearby small procedures, online preferential activities drainage, Online promotion and so on. Procedure marketing system obtains flow, which expands the consumption channels of physical stores, and the flow of stores is increased linearly, which also increases the ability of flow realization. At present, there are some app platforms, such as Metro, whose group buying and takeout functions can also bring a lot of traffic to stores, but these platforms will extract part of the fees you earn as platform commission.
三、节省人力物力,运营成本大幅降低
3. Save manpower and material resources and reduce operating costs by a large margin
小程序为实体店提升了运营效率后,最直接的好处就是人力成本的降低,由于餐饮小程序的“一键预约”、“扫码点单”、“扫码付款”等功能,实体店的服务人员只需要进行菜品输送就可以了,这无疑节省了大量的人力资源以及时间的耗费,同时小程序上的营销功能也进一步帮助实体店铺节省了宣传推广的资金、资源和精力。店铺的运营成本大幅降低。
After the small program improves the operation efficiency of the physical store, the most direct benefit is the reduction of the human cost. Because of the functions of the small catering program such as "one-key reservation", "sweep-code order", "sweep-code payment", the service personnel of the physical store only need to carry out the delivery of dishes, which undoubtedly saves a lot of human resources and time, and at the same time, the marketing of the small program. Functions also further help physical stores to save funds, resources and energy for publicity and promotion. The operating costs of shops have been greatly reduced.
四、提高用户体验,店铺销量快速增长

4. Enhance the user experience and increase the sales of stores rapidly

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小程序丰富的功能体验、便利的消费方式和有趣的营销活动能够极大的提升用户体验感,增强用户粘性,提高客户的回头率,而其基于微信9亿用户基数,传播推广起来十分方便、迅速,能够帮助店铺迅速提升市场知名度,从而得到直接的回报——店铺销量快速增长。
Small program rich functional experience, convenient consumption mode and interesting marketing activities can greatly enhance user experience, enhance user stickiness, and improve customer turnaround rate. Based on the Weixin 900 million user base, it is very convenient and rapid to spread and promote, and can help shops to rapidly enhance market awareness, so as to get a direct return - rapid growth of shop sales 。
小程序的出现为实体店应对电商冲击,实现互联网化提供了很好的机会,未来,小程序会越来越普及,而对于实体店来说,选择一个好的第三方平台去制作适合自己的小程序是重中之重,像诺商信息就是不错的选择,可以按照客户的需求来进行小程序的开发与搭建,真正帮助企业获得更好的发展。
The emergence of small programs provides a good opportunity for physical stores to cope with the impact of e-commerce and realize the internet. In the future, small programs will become more and more popular. For physical stores, choosing a good third-party platform to make small programs suitable for themselves is the most important thing. Noble business information is a good choice. We can develop and build small programs according to the needs of customers. Really help enterprises to achieve better development.