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如何选择文章内容的写作技巧

来源:www.sjkhdkf.com 发布时间:2019/02/27

如何来呈现优质的网站内容呢?seo文章的写作技巧?关于seo的文章写作技巧其实不难的,只是一些琐碎的点,或许大家没有注意到,或者注意了这里忘了那里。
How to present high-quality website content? The writing skills of SEO articles? The writing skills of SEO articles are not difficult, but some trivial points. Maybe you have not noticed or forgotten here.
一、内容操作分类
Classification of Content Operations
seo文章的内容操作可以分为两类:其一是一次性操作;什么意思呢?就是说我们添加一次内容基本上就不用去修改的,比如我们网站中的公司简介和联系我们等栏目,这些栏目就那么些内容,基本上是固定的,尽量一次性把内容做全面做好,以后就不用打理了。其二是可延续性操作,比如我们的列表页面,在列表页面需要针对改栏目编辑大量的文章,持续更新内容,这就是我们所谓的可延续性内容操作。
The content operation of SEO articles can be divided into two categories: one is one-time operation; what does it mean? That is to say, we do not need to modify the content when we add it once, such as company profile and contact us on our website. The content of these columns is basically fixed. We try to do a good job of the content at one time, so we don't need to deal with it later. Second, the operation of continuity, such as our list page, in the list page, we need to edit a large number of articles for changing columns, and constantly update the content. This is what we call the operation of continuity content.
二、可延续性内容
II. CONTINUBILITY CONTENTS
针对可延续性内容,也就是我们日常要更新的栏目文章,我们有必要注意以下的内容:
In view of the continuable content, that is, the column articles we need to update in our daily life, we need to pay attention to the following contents:
1、标题标题可以说是一篇文章中的重中之重,标题就是包含关键词的一句话描述。这是我下的定义,首先你要在标题中包含有网站首页或者栏目的关键词,另外要是一整句描述,不能只是堆砌关键词,可以是陈述道理,或者是提出问题。

1. Title title can be said to be the top priority in an article. Title is a sentence description that contains key words. This is my definition. First of all, you need to include keywords on the home page or column of the website in the title. In addition, if you describe a whole sentence, you can not just build keywords, it can be a statement of truth, or ask questions.

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2、正文说到正文,有的伙伴说正文要200-500字最好,我这里纠正一下,这是片面的看法。我们提供的内容是要满足用户的需求的,只要满足了用户的需求,哪怕只有100字也是可以的。如果需要把一个话题阐释的很详细,那么2000字也是没问题的。另外,要注意的是,文章内容要符合当下栏目的风格,简单来说,要把新闻内容放在“新闻中心”栏目下,产品介绍内容就要放在“产品介绍”栏目下,产品常见问题就放在“问答”栏目中。
2. When it comes to the text, some partners say that 200-500 words is the best word for the text. Let me correct it here. This is a one-sided view. We provide content to meet the needs of users, as long as the needs of users are met, even if only 100 words is possible. If you need to explain a topic in detail, then 2000 words is no problem. In addition, it should be noted that the content of the article should conform to the style of the current column. Simply speaking, the news content should be placed under the column of "News Center". The content of product introduction should be placed under the column of "Product Introduction". The common questions of products should be placed in the column of "Question and Answer".
3、图片图片是对文字内容的形象展示,起到辅助的作用。它也是一种用户相关需求的提供,最后需要注意的是图片要做alt属性,但不是所有的图片都要做alt属性,而且图片的alt属性要包含标题中的内容进行拓展描述成一句话,不要堆砌关键词。
3. Pictures and pictures play an auxiliary role in the image display of text content. It is also a user-related needs to provide, the last thing to pay attention to is that the image to do ALT attributes, but not all pictures to do ALT attributes, and the ALT attributes of pictures to include the content of the title to expand into a sentence, do not stack keywords.
4、相关推荐这是一种内链的方式,而内链的优化可以解决用户跳出率高的问题,增加网站浏览PV量。
4. Relevant recommendation is an internal link way, and the optimization of the internal chain can solve the problem of high jump-out rate of users and increase the amount of website viewing PV.
三、操作的技巧
3. Operational Skills
1、seo文章来源内容的来源一般有三种:原创、伪原创和采集(抄袭或复制)。关于这三种,并不是原创的就一定好,伪原创和采集有时候也会很快收录。判断的唯一标准就是符合用户需求。

1. There are generally three sources of the content of SEO articles: original, pseudo-original and collection (plagiarism or duplication). Regarding these three kinds, it is not necessarily good to be original, and sometimes pseudo-original and collection will be included very quickly. The only criterion for judgment is to meet the needs of users.

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2、差异性内容有差异性才具有稀缺性,即使你是采集的或者伪原创的内容,也可以壤土有差异性。你可以在采集的内容中加入自己的总结或者感悟,将某些内容进行更改,这就不一样了嘛。再者原文没有图片你可以加入图片,是不是又造成差异了呢?即使原文有图片,你也可以做细节图、对比图等。再不然你还可以做视频解说。总之、我们这样处理之后内容就不是重复性内容。
2. Differential content is scarce only when it is different. Even if you are collecting or pseudo-original content, loam can be different. You can add your own summary or insight into the content you collect, and change some content. That's different. Furthermore, if there are no pictures in the original text, you can add pictures. Does that make a difference? Even if there are pictures in the original text, you can also make detailed drawings, contrast drawings and so on. Otherwise, you can do video commentary. In a word, the content is not repetitive after we deal with it in this way.
3、显示体验这里包含有字体大小、段落、字体颜色、标签等,让用户感觉舒适的体验就是最好的体验
3. Display experience includes font size, paragraph, font color, label and so on. The experience that makes users feel comfortable is the best experience.