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小程序的3种用户裂变方法,码住!

来源:www.sjkhdkf.com 发布时间:2019/02/28

微信小程序在各行各业中的应用已经举足轻重,备受商家和消费者的关注。拥有了小程序并不代表你打开了无限流量的客户资源,因为你可能没有玩去运用好小程序。其中,小程序的客户裂变功能是最大的一个亮点。下面就介绍一下小程序用户裂变的几种玩法。不知道这3种客户裂变方法,别说你玩过小程序
The application of Wechat applet in all walks of life has played a decisive role and attracted the attention of businesses and consumers. Having a widget doesn't mean that you open up unlimited customer resources, because you may not be able to play with the widget properly. Among them, the client fission function of small programs is the biggest bright spot. Here are some ways of fission for small program users. Don't know these three customer fission methods, don't say you've played with small programs
1.分销裂变
1. Distribution fission
分销裂变,是分享出去后成交商品所得到提成。例如一些电商通过购买产品分享至用户朋友圈,吸引好友进入小程序购买,再分享至朋友圈,这样只要分享了就可以拿到提成,从而达到了分销裂变用户和销售产品的目的。那么,分销裂变这么玩:
Distribution fission is the deduction of goods sold after sharing. For example, some e-commerce companies can share products to the user's circle of friends, attract friends to purchase small programs, and then share them to the circle of friends, so that they can get a commission as long as they share, thus achieving the purpose of distributing fission users and selling products. So distribution fission is so fun:
一.活动海报
I. Activity posters
做裂变营销活动,第一批种子用户尤为重要,通常是他们分享出去的裂变海报为商家带来一波新用户,要让种子用户乐意参与分享,分销就是一种手段。
Fission marketing activities, the first batch of seed users is particularly important, usually they share out the fission poster for businesses to bring a wave of new users, to make the seed users willing to participate in the sharing, distribution is a means.
在海报设计上,一定要有吸引用户分享的亮点,比如限时优惠特价等等。海报样式最好简单明了,让用户一眼就能看到重点。
In poster design, there must be bright spots to attract users to share, such as time-limited discounts and so on. Poster style is best simple and clear, so that users can see the focus at a glance.
二.商品低价裂变

II. Low-Price Fission of Commodities

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商品低价裂变通常配合团购或者限时秒杀,让用户自发地去分享,让更多用户参与到“媷羊毛”的活动当中,分销在这里的角色并不是拉新,而是让通过活动成为新用户的那群人对商家产生好感,在平时也能享受一定的优惠。
Commodity fission at low prices usually cooperates with group buying or time-limited seconds killing, allowing users to share spontaneously, allowing more users to participate in the "wool" activities, the role of distribution here is not to pull new, but to let the group of people who become new users through the activities have a good feeling for the business, and can also enjoy certain preferences in peacetime.
需要注意的是,参与优惠裂变活动的产品最好是店铺明星产品,只有真正有特色的产品和真正的优惠才能吸引新用户转化为老用户,而分销则是后期提高老用户分享机率的常规功能。
It should be noted that the best products to participate in preferential fission activities are store star products. Only truly unique products and real preferences can attract new users to convert into old users. Distribution is a regular function to improve the sharing probability of old users in the later period.
2.拼团裂变
2. Cluster fission
砍价、拼团也是现在商户最常使用的营销功能。通过砍价、拼团等方式来低价购买商品从而吸引到意向客户。
Bargaining and teamwork are also the most commonly used marketing functions of merchants nowadays. Through bargaining, group-building and other ways to buy goods at low prices to attract interested customers.
就像拼多多,一款以低价格而被大家熟悉的购物平台,而拼团砍价模式又让她们快速形成了自己的小圈子进行分裂。以低价团购这种方式让用户通过找人拼团从而获取了流量。
Just like Pingduo, a shopping platform with low price is familiar to everyone, and Pingduo bargaining mode allows them to quickly form their own small circle to split up. Group buying at a low price allows users to get traffic by finding people to group together.
从产品角度看,一次完整的拼团流程,至少要包含以下几个元素:
From the product point of view, a complete assembly process should contain at least the following elements:
·可开团商品:如果想灵活配置,建议后台针对某个商品设置拼团开关,开启则代表该商品可进行拼团购买。
· Group merchandise: If you want to configure flexibly, it is suggested that the background set up a group switch for a merchandise. If the switch is turned on, it means that the merchandise can be purchased in a group.
·拼团达成人数:即凑够多少人,即可满足拼团成功条件。通常要想加入拼团,要注册登录,因此也是一种拉新手段。
· The number of people in the group: that is to say, how many people can be assembled to meet the conditions for success of the group. Usually, if you want to join the group, you need to register, so it is also a new way to pull.
·拼团达成后价格:即达成拼团条件后的商品售价,这个价格可以为0。
· Price after the completion of the group: that is, the price of goods after the completion of the group conditions, the price can be 0.
·拼团时限:毕竟是有成本的活动,务必要限制一次成团时间,建议以24小时基准,超时后则成团失败。

· Time limit for group assembly: After all, it is a cost-effective activity, so it is necessary to limit the time for a group. It is suggested that the group should be based on 24 hours and fail after overtime.

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·拼团状态:包括:可开团、开团中、已成团、开团超时失败。
· The status of group formation: including: open group, open group, have formed group, open group overtime failure.
·拼团发起人:指点击“开团”按钮的人,由他来发起邀请,分享给好友让他人加入拼团。
· The initiator of the puzzle: refers to the person who clicks the "Open the puzzle" button and invites him to initiate the invitation and share it with his friends so that others can join the puzzle.
·拼团参与人:指看到邀请拼团页面,并加入拼团的人。当你加入拼团后,可以作为“团员”,再邀请其他人加入。
· Collage participants: refers to those who see the invitation page and join the Collage. When you join the group, you can be a "member" and invite others to join.
3.朋友圈裂变
3. Friendship Fission
朋友圈裂变其实是一个不直接,但效果会非常好的方法。朋友圈裂变总的来说有三种方式:文章、海报和集赞。
Friendship fission is actually an indirect, but very effective method. There are generally three ways of fission in the circle of friends: articles, posters and collections.
文章是在内容里植入一个小程序码,然后把这篇文章分享到朋友圈,就相当于小程序被分享到了朋友圈。
The article is to insert a small program code into the content, and then share this article in the circle of friends, which is equivalent to the small program being shared in the circle of friends.
而小程序码的海报就更简单,制作海报发到朋友圈,只要有人扫码,然后对方再进行确认的话,你就可以获得一个新用户了。
The poster with small code is simpler. Make the poster and send it to the circle of friends. As long as someone scans the code and the other party confirms it, you can get a new user.
朋友圈集赞是裂变营销战略的经典老套路了,把小程序码放到朋友圈,集多少个赞,就可以换礼品。
Friends gathering praise is a classic cliche of fission marketing strategy. If you put the small program code in the circle of friends, how many praises you can collect, you can exchange gifts.