新浪博客 新浪微博 留言咨询 分享到      
当前位置:首页-新闻中心

作为一名合格的SEO,如何优化好二级域名?

来源:www.sjkhdkf.com 发布时间:2019/03/26

二级域名,就是形同xxx.com/xxx.html之类的域名,也可以称为网站的内页。这些二级域名并不是seo要优化的重点,因此很多seoer都会只偏爱优化顶级域名,而把二级域名置于千里。这种习惯其实是非常不好的,二级域名也有它独特的优势,只要能够优化上来,对网站的流量是绝对能起到一个质的飞跃。

Second-level domain name is the same as xxx.com/xxx.html domain name, also known as the internal page of the website. These secondary domain names are not the focus of SEO optimization, so many SEOers will only prefer to optimize the top-level domain names, and put the secondary domain names in thousands of miles. This habit is actually very bad, secondary domain names also have its unique advantages, as long as it can be optimized, the flow of the website is absolutely able to play a qualitative leap.

章丘网站建设

1、二级域名的内容建设也需要细致化

1. The content construction of secondary domain names also needs to be meticulous.

很多人认为,优化二级域名没有优化顶级域名那么多工作,只需要发发外链就可以了,但是这是错误的做法。我们的目的是要优化二级域名到首页,让用户能够看到,如果我们的二级域名内容寥寥无几又或者内容低劣,就会造成极差的用户体验,让用户不会以后再关注你的网站。因此,二级域名也是需要建设好网站内容的。二级域名其实和顶级域名的内容建设要求也差不多,这里也不过分讲解或者强调。而现在要说的是,二级域名也必须要求细致化内容。

Many people think that optimizing secondary domain names is not as much work as optimizing top-level domain names, only need to send out the external chain, but this is wrong. Our goal is to optimize the secondary domain name to the home page, so that users can see that if our secondary domain name content is few or poor, it will create a very poor user experience, so that users will not pay attention to your website in the future. Therefore, secondary domain names also need to build good website content. In fact, the content construction requirements of secondary domain names are similar to those of top-level domain names. There is no excessive explanation or emphasis here. Now, what I want to say is that secondary domain names must also require detailed content.

2、二级域名的命名也很重要

2. Naming secondary domain names is also important

SEOer可能都知道,域名能够与搜索的名称同音是一件非常有利于排名的事情。而二级域名也是如此。能够让用户一目了然,而且二级域名的命名是可以自己设置的,因此,在优化二级域名时,一定要先根据网站自身情况去为二级域名正确的命名,这样日后优化起来才会得心应手。

As SEOer probably knows, the ability of domain names to homophone with search names is a very helpful thing for ranking. The same is true for secondary domain names. Users can see clearly, and the name of the secondary domain name can be set by themselves. Therefore, when optimizing the secondary domain name, we must first name the secondary domain name correctly according to the situation of the website itself, so that the optimization will be handy in the future.

3、为二级域名做几条优质外链

3. Make several high-quality external chains for secondary domain names

章丘网站建设

二级域名的优化除了要做好内容之外,还要适当地发发外链才能提升排名。而二级域名的外链并不要求很多,只要有几条优质的外链就已经足够。友情链接就是最佳的优质外链,现在很多同权重网站不愿意换用顶级域名链接换我们的二级域名链接,其实我们可以选择一些权重比我们低一点的网站来用他们的首页换我们的二级域名,虽然网站整体权重比我们低,但是顶级域名天生权重就比二级域名高,这样一换,其实还是我们赚了。当然友链一定要具备高度的相关性,不要为了换友链而换友链,一定要精心挑选方可与对方交换。

In order to improve the ranking of secondary domain names, we should not only do a good job of content, but also properly develop external chains. The external chain of secondary domain names does not require a lot, as long as there are several high-quality external chain is enough. Friendship links are the best quality external links. Nowadays, many websites with the same weight are unwilling to exchange top-level domain links for our second-level domain links. In fact, we can choose some websites with lower weight than ours to exchange our second-level domain names with their home pages. Although the overall weight of websites is lower than ours, the natural weight of top-level domain names is higher than that of second-level domain names. In other words, we actually made a profit. Of course, the friendship chain must have a high degree of relevance, do not change the friendship chain for the sake of changing the friendship chain, we must carefully select before we can exchange with each other.

简单谈了优化二级域名要注意的三个事项,小编也是想借此告诉大家,其实二级域名优化也是很重要的,也希望各位SEOer不要死守着顶级域名,也要适当抽点时间去为二级域名提升一下排名,相信坚持做下去,你一定会发现自己网站的流量节节高升。

This article briefly talks about three points to be paid attention to in optimizing the secondary domain name. The editor also wants to tell you that the optimization of the secondary domain name is also very important. I hope that you SEOers will not stick to the top domain name, but also take some time to upgrade the ranking of the secondary domain name. I believe that if you persist in doing so, you will find that the traffic of your website is increasing steadily.