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纯文本外链对企业网站的优化究竟有什么作用?

来源:www.sjkhdkf.com 发布时间:2019/04/01

纯文本链接颇受争议,主要争议点集中在被搜索引擎抓取是算关键字,还是算链接,尤其体现在百度domain中从SEO角度来说,百度doamin命令显示给我们的数据中大多数纯在纯文本链接,那么纯文本链接对搜索引擎排名的提升是否有作用呢,到目前为止还没有明确的定义,但是从外链竞争的角度来说,外链多对网站排名的作用非常大。

Pure text links are controversial. The main controversial point is whether the search engine grabs them as keywords or links. Especially in Baidu domain, from the point of view of SEO, most of the data shown by Baidu doamin command are pure text links. So whether pure text links play a role in improving search engine ranking has not been clearly defined so far. However, from the point of view of external chain competition, external chain plays a very important role in the ranking of websites.

在传统的SEO优化的角度上来看,超文本,锚文本以及纯文本的外链权重是依次递减的,所以很多人不愿意做纯文本外链,认为做纯文本外链无效的,曾经一度也是这么认为,但是经过优化网站一段时间之后,对纯文本外链权重低的说法改变了看法,特别是纯文本外链在百度优化上的作用,完全可以超文本和锚文本相媲美!

From the point of view of traditional SEO optimization, the weight of hypertext, anchor text and pure text is decreasing in turn, so many people are unwilling to do pure text outer chain. They thought that making pure text outer chain is ineffective. At one time, they also believed that, but after optimizing the website for a period of time, they changed their views on the low weight of pure text outer chain, especially pure text outer chain. The role of the chain in Baidu optimization is comparable to that of hypertext and anchor text.

章丘网站优化

1、增加网站权重

1. Increase the weight of website

纯文本外链在提升网站权重方面还是有实例可循的,可能广大站长认为笔者网站的成功只不过个案时,大家也可以看看其他网站排名靠前的网站外链形式,很多网站的外链形式都是纯文本,而那些排名靠后的,很多都是超文本或者锚文本,当然数量少,再加上外链网站质量差,也造成这些超链接和锚文本的不给力!

There are some examples to follow in improving the weight of websites. Maybe the majority of webmasters think that the success of my website is only a case. You can also look at the top-ranking forms of websites'external links. Many websites' external links are pure texts, while many of the lower-ranking ones are hypertext or anchor texts. Of course, the number is small, plus external links. Website quality is bad, also cause these hyperlinks and anchor text not to give strength!

2、提升关键词排名

2. Improving the ranking of keywords

网站权重高了,关键词排名自然就上来了,这个关键词排名不是网站的长尾词,而是网站的核心关键词,而那些使用锚文本,特别是长尾关键词的锚文本方式,大多数只能够提升长尾关键词的排名,对于网站核心关键词的影响力还是非常小的,最多只能够说能够吸引蜘蛛能够多来网站几次!

Website weight is high, keyword ranking will naturally come up, this keyword ranking is not the long tail of the website, but the core keywords of the website, and those using anchor text, especially the anchor text of long tail keywords, most can only improve the ranking of long tail keywords, the impact on the core keywords of the website is still very small, at most can only say that it can absorb. Introducing spiders can come to the website several times more!

3、纯文本链接能够提升网站排名

3. Plain text links can improve the ranking of websites

纯文本外链是一种长期积累的结果,往往在数量非常大的时候,会给网站带来极大的优化作用,所以纯文本外链的优化效果是持续稳定的,不会因为外链的突然增加或者突然减少,导致网站权重的不稳定,因为纯文本外链数量多,基数大,所以偶尔出现在某个网站里面的外链突然消失,忽然突然增多的时候,因为基数大,所以总体的影响力就小,就不会造成网站排名的大起大落!

Pure text external chain is a long-term accumulation of results, often in a very large number of times, will bring great optimization effect to the website, so the optimization effect of pure text external chain is sustainable and stable, not because of the sudden increase or sudden decrease of the external chain, resulting in the instability of the weight of the website, because the number of pure text external chain is large, so occasionally appear in a website. Inside the outside chain suddenly disappeared, suddenly increased, because the base is large, so the overall influence is small, will not cause the site ranking ups and downs!

相对于那些超文本和锚文本来说,本身建设的难度就大,再加上某些站长在可以留超链接或者锚文本外链的网站上,经常是每天都增加,而且数量比较多,甚至占据了整个网站外链的一半左右,这样一旦这个网站关闭,后者把你的网站注册账号屏蔽之后,就让你网站外链突然消失,从而造成网站排名突然降低,网站排名不稳定是超文本和锚文本的常见表现。

Compared with those hypertext and anchor text, the difficulty of construction itself is great. In addition, some webmasters in websites that can leave hyperlinks or anchor text outside the chain often increase every day, and the number is relatively large, even occupies about half of the entire website outside the chain, so once the website is closed, the latter will block your website registration account, let your network. The sudden disappearance of the external links of websites results in a sudden decline in the ranking of websites. The instability of the ranking of websites is a common manifestation of hypertext and anchor text.

4、纯文本的建设难度低

4. The construction of plain text is very difficult.

纯文本的建设难度低,容易实现多元化和规模化。

The construction of pure text is difficult and easy to achieve diversification and scale.

现在很多网站都支持纯文本,比如论坛签名,分类信息网以及各种博客等等,纯文本外链往往容易通过,所以每天建设几十个几百个纯文本外链是非常容易的,况且很多支持纯文本外链都是高质量的网站,这样就很容易实现多元化和高质量化以及规模化建设纯文本外链!而且每天数量建设多一点,也不会引起百度等搜索引擎的反感,更不会认为你在作弊,因为作弊的方法一般都使用在超文本和锚文本上,百度对这两种链接的来源非常敏感!

Nowadays, many websites support pure text, such as forum signature, classified information network and various blogs, etc. Pure text external chains are often easy to pass, so it is very easy to build dozens of hundreds of pure text external chains every day. Moreover, many websites supporting pure text external chains are high-quality websites, so it is easy to achieve diversification, high-quality and large-scale construction of pure text. External Chain! And a little more construction every day will not arouse the disgust of Baidu and other search engines, let alone think you are cheating, because the methods of cheating are generally used in hypertext and anchor text, Baidu is very sensitive to the source of these two links!

章丘网站优化

5、纯文本链接可以增加百度相关域

5. Pure text links can increase Baidu related domains

站长在查询网站反向链接时,都是刻意的看百度的外链,而所谓的百度外链也就是百度的相关域。所以,站长在查询反向链接时就是在查询百度的相关域。大家都知道,在百度使用DOMAIN命令所查询到的往往都是以文本形式出现的反向链接,这就是百度反链的表达形式。如果百度对于不在乎的,那么为什么要出现这个因素呢?而且网站拥有大量的百度相关域对于网站排名权重都有一定的帮助的。

When the webmaster inquires about the reverse link of the website, he deliberately looks at Baidu's external chain, and the so-called Baidu external chain is Baidu's related domain. Therefore, when the webmaster queries the reverse link, he is querying Baidu's related domains. As we all know, in Baidu using DOMAIN command queries often appear in the form of text backlinks, which is the expression of Baidu backlinks. If Baidu doesn't care, then why does this factor appear? And the website has a large number of Baidu related domains for the ranking weight of the website have certain help.

一部分站长认为百度相关域没作用,其实最主要是看相关性而已,相关性越强的百度相关域同样也可以提升网站排名。

Some webmasters think that Baidu related domains have no effect. In fact, the most important thing is the relevance. The stronger the correlation, Baidu related domains can also improve the ranking of websites.

6、纯文本链接可以提高网址曝光率

6. Pure text links can improve the exposures of Web sites

所谓的纯文本链接就是以网址的形式显示的,就像现在站长注册域名时,都是通过结合网站类型关键词来注册的,自然通过域名也可以知道网站所属的类型是什么。这样一来即使不能通过超链接,只要发布文本链接再加上网站名称,同样可以让用户知道自己的网站类型,而且通过大范围的推广自己的网址可以更有效的让用户记住自己的网址,从而通过输入网址的形式访问网站,当然这需要你的域名易打易记且简短。

The so-called plain text links are displayed in the form of web addresses. Just like when webmasters register domain names, they register by combining the keywords of website type. Naturally, they can also know what type the website belongs to through domain names. In this way, even if you can't use hyperlinks, as long as you publish text links and add the name of the site, you can also let users know the type of your website, and through a wide range of promotion of your website, you can more effectively let users remember their own website, thus accessing the website through the form of inputting the website, which of course requires your domain name to be easy to remember and short.

7、纯文本链接对网站优化的影响

7. The Impact of Pure Text Links on Website Optimization

纯文本链接促成外链多样化

Pure Text Links Promote External Chain Diversification

多样化的链接尽可能的模拟用户,看上去自然且赋成效,其中就说到了纯文本链接、超链接以及锚文本的混配运用,让整个外链建设自然。

Diversified links can simulate users as much as possible, which seems natural and effective, which refers to the mixing of pure text links, hyperlinks and anchor text, so that the whole external chain can be built naturally.