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小程序要趁早做?原来背后还有这些原因!

来源:www.sjkhdkf.com 发布时间:2019/04/10

在小程序的排名规则里,有一条是最霸道的,就是使用过。只要用户使用过这个小程序,那么下次用户搜索的时候,只要使用过的小程序名称里包含有用户搜索的关键字,该小程序肯定会排在最前面。

Among the ranking rules of small programs, one of the most domineering is that it has been used. As long as the user has used this small program, the next time the user searches, as long as the name of the small program used contains the keywords of the user search, the small program will definitely rank first.

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1、关键词的重要性

1. Importance of keywords

设置精准有效的关键词非常重要,它可以让微信用户在搜索小程序的时候更容易找到,并通过点击了解而促成成交购买,而且当关键词点击频繁的时候,就能给小程序带来更多的流量,让实现商家或企业的营销最佳化。在关键词的作用下,能够一度增加小程序的访问次数,借此提高商家品牌或产品的知名度和影响力。

It is very important to set up accurate and effective keywords, which can make it easier for micro-credit users to find out when searching for small programs, and promote transaction purchase by clicking on understanding. Moreover, when keywords are clicked frequently, it can bring more traffic to small programs and optimize the marketing of businesses or enterprises. Under the function of keywords, it can increase the number of visits to small programs for a time, so as to enhance the visibility and influence of the brand or product of the merchant.

2、小程序上线时间

2. On-Line Time of Small Programs

微信为了大力推广小程序,对于越早入驻的商家越在排名上给予支持,注册越早越靠前(不同的手机略有不同,绝大部分搜索到的小程序以及排名是一致的)。

In order to vigorously promote small programs, Wechat supports the early entrants in the ranking, and the sooner they register, the more advanced they are (different mobile phones are slightly different, most of the searched small programs and rankings are the same).

俗话说早起的鸟儿有虫吃,早做小程序的企业肯定有更多好处。作为微信未来的重头戏,小程序可是备受关照,越早搞小程序的企业首先得到的就是微信给予排名上的扶持。意思你懂的,就是不管你做的小程序是牛逼哄哄的还是没啥卵用的,总之你上线越早,在搜索榜的排名就能越往前。

As the saying goes, the early bird catches the worm, and the early enterprise that makes the small program will surely have more benefits. As an important part of Weixin's future, small programs are highly concerned. The sooner enterprises start small programs, the first thing they get is Weixin's support in ranking. What you understand is that no matter whether your small programs are bullish or useless, the sooner you go online, the better you will be able to rank in the search list.

3、小程序名称

3. Name of applet

做过SEO的人都知道,名称跟搜索的关键词匹配度越高、关键词越短,展现的排名就越靠前,微信小程序也是一样。还有一点,小程序的名称和公众号一样具有唯一性,除了同主体下的小程序和公众号可以同名外,其他的都不能同名。

As everyone who has done SEO knows, the higher the matching degree between the name and the search keyword, the shorter the keyword, the higher the ranking displayed, and the same is true of the Wechat applet. Another point is that the name of the applet is as unique as the public number. Except that the name of the applet and the public number under the main body can be the same, all the others can not have the same name.

跟很多用户平台注册名规则一样,小程序的名称也是具有唯一性的,不能重复使用。所以注册小程序之前,一定要想好命名和简介,想尽一切办法也要把关键词搞进介绍里面去,一旦用户搜索关键词的时候,你的小程序便轻易地展现在他们面前了。

Like many user platform registration rules, the name of the applet is unique and cannot be reused. So before registering a small program, you must think about the name and introduction, and do everything you can to bring keywords into the introduction. Once users search for keywords, your small program will easily be displayed in front of them.

另外要严重记住的一点就是,小程序的名称越是跟所设置的关键词匹配,排名就越靠前,就越容易曝光。还没做小程序的就要留心了,越早做说不定你想创建的小程序名字还在,不过要做好准备,因为好的名字、好的关键词可能已经被别人抢光了,剩下一些垂直行业的优质关键词尚待发掘,晚一步分分钟都会让你后悔。

Another important thing to remember is that the more the name of the applet matches the keyword set, the higher the ranking, the easier it will be exposed. If you haven't done any small programs yet, you should pay attention. The sooner you do it, the more likely the name of the small programs you want to create is still there. But be prepared, because good names and keywords may have been stolen by others. There are still some high-quality keywords left in vertical industry to be discovered, and every minute later will make you regret.

4.小程序关键词频次

4. Frequency of keywords in small programs

每个小程序都可以自定义设置10个关键词,一个月最多能修改三次;对于关键词的选取,应该是围绕行业、产品的特征去设置,也可以参考「微信指数」小程序的里一些热词去设置,虽然说这部分仅占到10%的权重,但对小程序的排名仍然很重要!

Each small program can customize 10 keywords, which can be modified at most three times a month. For the selection of keywords, it should be set around the characteristics of industries and products, or refer to some hot words in the "Weixin Index" small program. Although this part only accounts for 10% of the weight, it is still very important for the ranking of small programs.

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5、历史纪录让小程序靠前

5. Historical Records Keep Small Procedures Forward

一旦用户使用过你的小程序,在历史小程序搜索列表就会有显示,下次搜索的时候只要关键词跟小程序匹配,小程序就会排列在最前面。想做小程序的要利用好这一点,你做得越早,关键词搜索频率越高,出现在用户历史菜单的机会就越高,那自然用户再次使用你的小程序的几率就越大!所以如果你早做小程序,就尽情去推广吧!让你的小程序充分暴露在历史纪录列表就对了!

Once the user has used your widget, the search list for the historical widget will be displayed. The next time the keyword matches the widget, the widget will rank first. To make good use of this, the sooner you do it, the higher the frequency of keyword search, the higher the chance of appearing in the user's history menu, and the more likely natural users will use your applet again! So if you do small programs early, go to promote it! It's right to expose your applets to the list of historical records.

6.小程序使用次数

6. Number of Small Programs Used

小程序积累的访问用户越多,也会优先展示给用户,用户越多,排名越靠前,这部分的权重占50%。在微信搜一搜界面,会有4个曾经使用过的小程序,能够出现在这里的小程序,与他的小程序是次数也极为相关,使用过的人越多,自己使用的频次越高,那么出现的概率就越大。

The more visiting users the small program accumulates, the more users it will give priority to. The more users it has, the higher the ranking is, and the weight of this part accounts for 50%. In the Wechat Search Interface, there will be four small programs that have been used before, which can appear here. It is also very relevant to the number of small programs. The more people used, the higher the frequency of their own use, the greater the probability of occurrence.

7、访问次数决定优先展示

7. Visit frequency decides priority display

小程序的排名毫无疑问受用户点击次数、访问量等因素的影响,而早做小程序就能累计更多的用户访问量,用户访问量越多,点击率越高,微信系统就会默认你的小程序受欢迎度越高,就会把你家的小程序优先呈现给用户,所以这一定程度上增加了小程序的曝光度,对于你进行下一步的营销动作或是推广需要都大有裨益!

The ranking of widgets is undoubtedly influenced by the number of clicks and visits of users. Early widgets can accumulate more user visits. The more user visits, the higher the click rate, the higher the popularity of your widgets will be tacitly acknowledged by the Wechat system, and the widgets in your home will be given priority to users. Therefore, to a certain extent, the exposure of widgets will be increased. For your next marketing action or promotion needs are of great benefit!