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长尾关键词放在这三个位置适合优化!

来源:www.sjkhdkf.com 发布时间:2019/04/11

企业站仅仅依靠几个主关键词获取流量的模式已经不行了,为了提高企业站的流量。必须深入挖掘更多长尾词,不过这此之前必须先筛选好长尾词,这方面相信大家都有些自己的心得。那么企业站长尾词如何布局?

Enterprise stations only rely on a few key words to obtain traffic mode is no longer possible, in order to improve the flow of enterprise stations. We must dig deeper into more long-tailed words, but before that, we must first screen out the long-tailed words. In this respect, I believe that everyone has their own experience. So how to lay out the tail words of enterprise webmasters?

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网站的长尾词一般都会设置在产品内页或者目录页。对于企业站来说也不例外,下面看看一个长尾词应该在页面的哪些地方出现呢?

The long-tailed words of websites are usually set on the product or catalogue pages. Enterprise stations are no exception. Now let's see where a long-tailed word should appear on the page.

位置一:页面的头部(网站标题、关键词、描述)

Location 1: Head of the page (website title, keywords, description)

非常基础的东西,但是有时候最基础的SEO知识。大家未必真正掌握。网站的标题、关键词、描述,这些对于SEO来说至关重要。也许你会说写这些东西还不简单吗?写网站标题、描述要考虑两个方面:SEO效果、吸引用户点击。而写网站标题的时候最好考虑下百度的分词技术,这点往往被很多新手忽视。

Very basic stuff, but sometimes the most basic SEO knowledge. You may not really grasp it. The title, keywords and description of the website are very important for SEO. Maybe you will say that it is not easy to write these things? There are two aspects to consider when writing the title and description of the website: the effect of SEO and attracting users to click on it. When writing the title of the website, it is better to consider Baidu's word segmentation technology, which is often overlooked by many novices.

位置二:文章正文里(注意长尾词的密度)

Position 2: Pay attention to the density of long-tailed words in the text of the article.

不仅是文章正文里要合理出现长尾词,文章的标题更要注意加上长尾词。至于长尾词的密度该控制在什么样的范围内,SEO论坛觉得没必要那么讲究。如果严格控制在一个范围内,操作起来会很困难,只要文章内自然出现几次就行了。当文章里第一次出现该长尾词的时候,可以加粗显示下。有一点可能会被大家忽视:tag标签的设置,就如同一个网站必须要有一个主题一样。文章自然也有一个中心。

Not only should long-tailed words appear reasonably in the text of the article, but also long-tailed words should be added to the title of the article. As for the density control of long-tailed words in what range, the SEO forum does not feel that it is necessary to be so particular. If strictly controlled within a certain range, it will be very difficult to operate, as long as the article naturally occurs several times. When the long-tailed word appears for the first time in the article, it can be shown in bold. One thing that may be overlooked: the tag tag settings, just as a website must have a theme. The article naturally also has a center.

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位置三:面包屑导航

Location 3: Bread crumb navigation

看到这个名词也许有些新手朋友会陌生,其实举个例子大家就明白了,常见的面包屑导航形式:当前位置首页分类目录-文章页。网站上太常见了,几乎每个网站上都有。

Seeing this term may be unfamiliar to some novice friends. In fact, for example, you can see that the common form of breadcrumb navigation: the current location of the home page classification catalogue - article page. It's so common on websites that it's available on almost every website.

此外还有H1标签的使用,这里要提到的是H1标签的使用,有人说H1标签没什么作用。我认为SEO就是要把细节做到好,很显然是没有使用H1标签,如果是文章页中的长尾词就应该设置在H1标签内,并且一个页面最好只有一个H1标签。让长尾词合理的出现在页面中,这需要做提前分析好的事。其实最主要的还是文章,由此可见写一篇合格的内容尤为重要。

In addition, there is the use of H1 tags, here to mention the use of H1 tags, some people say that H1 tags do not work. I think that SEO is to do a good job of details, it is obvious that there is no use of H1 tag, if it is the long-tailed words in the article page should be set in the H1 tag, and a page had better have only one H1 tag. Making long-tailed words appear reasonably on the page requires doing a good job of pre-analysis. In fact, the most important thing is the article, which shows that it is particularly important to write a qualified content.