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对于网站来说,关键词的选择该如何进行?

来源:www.sjkhdkf.com 发布时间:2019/04/29

SEO优化网站最主要的目的就是做关键词排名,只有关键词得到排名了,才会有流量、订单,然而想要关键词得到排名,首先就是要把关键词选择好,如何选择最有效的关键词?做到下面几点,基本就可以搞定!

The main purpose of SEO website optimization is to rank keywords. Only when keywords are ranked can there be traffic and orders. However, if you want to rank keywords, the first thing is to select keywords well. How to choose the most effective keywords? Do the following points, you can basically do it!

章丘网站优化

一、挖掘大量相关关键词

1. Mining a large number of related keywords

首先,要想找到合适的关键词。就要找出大量和关键词相关的词。

First, to find the right keywords. We need to find a large number of words related to keywords.

1.产品或服务相关关键词。

1. Key words related to products or services.

2.站在用户的角度思考。

2. Consider from the user's point of view.

3.利用搜索引擎本身提供的关键词。

3. Use the keywords provided by the search engine itself.

4.借鉴竞争对手的关键词。

4. Use the keywords of competitors for reference.

5.利用关键词挖掘工具。

5. Use keyword mining tools.

二、关键词的竞争评估

II. Competitive Assessment of Key Words

第一步已经找出大量的相关关键词,接下来就是要看关键词的竞争程度。我们要选择的是竞争小,搜索量大的关键词,那么怎么看关键词的竞争程度高或低呢?主要有两个方面:

The first step has been to find a large number of related keywords, and the next step is to see the competitiveness of keywords. We have to choose the keywords with small competition and large search volume. So how do we look at the high or low competitiveness of keywords? There are two main aspects:

章丘网站优化

1.各大搜索引擎的搜索框下面都会有关键词的网页数量。

1. The number of pages with keywords will be under the search boxes of major search engines.

2.还可以利用站长工具。可以查出这个关键词搜索的首个页面有多少是首页,多少内页,优化难度高低。

2. Station master tools can also be used. You can find out how many homepages are the first pages of this keyword search, how many inner pages are the difficulty of optimization.

三、关键词的搜索评估

3. Search and evaluation of keywords

看完关键词竞争程度,接下来就是要看关键词的搜索量,这些关键词有没有用户搜索,或者说有多少用户搜索。通常高搜索量的关键词也伴随着高竞争,太低搜索量的关键词没有价值(因为少人关注),这个只能花时间去分析了,相信还是可以找到搜索次数相对多,竞争相对小的关键词。

After looking at the degree of keyword competition, the next thing is to look at the amount of keyword search, whether these keywords have user search, or how many users search. Usually, high search volume keywords are accompanied by high competition, too low search volume keywords have no value (because few people pay attention to), this can only take time to analyze, I believe that we can still find keywords with relatively more searches and less competition.