当前位置:首页-新闻中心

网站颜色搭配对网站有多重要?

来源:www.sjkhdkf.com 发布时间:2019/05/31

  网站建立颜色搭配对网站的重要性,可能没有人会不关怀,但问什么是重要的,大多数人肯定会以为是美丽的,不可承认,在缺乏营销和推行的状况下,美丽是网站色彩中,更重要的价值表现。

  No one cares about the importance of colour matching in website construction, but when asked what is important, most people will definitely think that it is beautiful and unacceptable. In the absence of marketing and promotion, beauty is the most important value expression of website colour.

                  章丘网站建设

  但在市场营销和促销方面呢?有很多关于颜色和购置习气的心理学书籍。作为网络营销者和电商,我们应该理解和了解一些关于颜色的根本规则,以及这些规则代表什么,什么能够给我们带来协助和意想不到的收获。

  But what about marketing and promotion? There are many psychological books about color and buying habits. As online marketers and e-commerce, we should understand and understand some basic rules about color, what these rules represent, and what can bring us assistance and unexpected gains.

  1. 近93%的消费者在承受广告或选购商品时,首先思索的是网站的颜色和外观。

  1. Nearly 93% of consumers think about the color and appearance of the website first when they accept advertisements or purchase goods.

  2.         章丘网站建设

  本次调查的意义是指网站装修不只要美观美观,其实更重要的还是颜色要大气得体,你要让客户觉得这是名副其实的,是品牌,有实力,有根底。

  The significance of this survey is that the website decoration is not only beautiful, but also the most important thing is that the color should be appropriate. You should make the customer feel that it is a real brand, strong and rooted.

  由于在互联网上,客户普遍缺乏的是信任,所以我们在一眼就突破了客户的信任,然后我们博得了营销和推行的一步。

  Because on the Internet, customers generally lack trust, so we broke through the trust of customers at the first sight, and then we won the first step in marketing and implementation.

  2. 近85%的消费者表示,在购置产品时,颜色是更重要的要素之一。

  2. Nearly 85% of consumers said that color is one of the most important factors in purchasing products.

                   章丘网站建设

  这在电子商务范畴应该是很常见的,这很容易了解,由于很多客户下订单只是由于他们看到产品的颜色和觉得很好。这一点在很多销售服装的产品评价中都不难看出,比方:网站上的实物颜色比拟深,网站上的实物没有美观等。另外,更重要的是产品上的装饰颜色和与背景颜色的搭配,给客户带来视觉体验。

  This should be very common in the field of e-commerce, which is easy to understand, because many customers place orders only because they see the color of the product and feel good. This is not difficult to see in many product evaluations of clothing sales. For example, the physical color on the website is comparatively deep, and the physical objects on the website are not beautiful. In addition, the most important thing is the decorative color on the product and the match with the background color, which brings the visual experience to the customers.

  3.综合数据剖析,假如颜色搭配合理恰当,品牌认知度将进步80%。

  3. Comprehensive data analysis, if the color matching is reasonable and appropriate, brand awareness will improve by 80%.

  这在众多的电子商务商店和个人B2C网站上都能够看到,假如一个网店或网站的颜色、底色盗用、或颜色搭配不当,即便是知名品牌,也会觉得网站没有被剽窃,由于视觉颜色曾经表现出粗劣和不精。相反,假如是一个小品牌,但是它的网站和网店有着相同的颜色搭配,具有本人的作风。从视觉上看,颜色是精致的,再精致的,即便是一个小品牌,顾客也会想,这是一个她错过的著名品牌,还是一个她不晓得的品牌。

  This can be seen in many e-commerce stores and personal B2C websites. If the color, background color of an online store or website is embezzled, or the color matching is inappropriate, even a well-known brand will feel that the website has not been plagiarized, because the visual color has shown inferiority and inferiority. On the contrary, if it is a small brand, but its website and online store have the same color matching, with my own style. From a visual point of view, the color is exquisite, and then exquisite, even a small brand, customers will think, this is a famous brand she missed, or a brand she did not know.