当前位置:首页-新闻中心

网站优化成功的4个步骤你知道吗?

来源:www.sjkhdkf.com 发布时间:2019/06/21

  SEO内容需要不断优化和评估,以保持其相关性和有效性。因此,SEO内容策略也应该基于各个组织对网站设计的众多要求。为了保持内容营销策略的有效性,还需要随着行业的变化更新仍然有效和无效的内容。这就是我们如何达到同样的目标。

  SEO content needs to be constantly optimized and evaluated to maintain its relevance and effectiveness. Therefore, the content strategy of SEO should also be based on the numerous requirements of each organization for website design. In order to maintain the effectiveness of content marketing strategy, it is necessary to update the content that is still effective and ineffective with the change of industry. That's how we can achieve the same goal.

  成功SEO内容战略的4个步骤-章丘网站优化-http://www.sjkhdkf.com

  Four Steps of Successful SEO Content Strategy - Zhangqiu Website Optimization - http://www.sjkhdkf.com

章丘网站优化

  知道你的目标

  Know your goal

  你的一步应该是把你的目标定义为一个企业或网站。你是否利用广告从你的网站获利,所以你想增加流量,同时增加你的读者?你的目标会告诉你需要注意哪些类型的内容。

  Your first step should be to define your goal as a business or website. Do you use advertising to profit from your website, so you want to increase traffic while increasing your readership? Your goal will tell you what types of content you need to pay attention to.

  如果你想促进销售,你的主要重点应该是信息丰富,视觉上有吸引力的产品页面优化搜索和转型。第二,专注于创建有用的博客内容,解释使用产品的技巧,并进一步将其链接到相关页面(确保博客没有自我推销的语气)。

  If you want to promote sales, your main focus should be information-rich, visually attractive product page optimization search and transformation. Second, focus on creating useful blog content, explaining how to use the product, and further linking it to relevant pages (to ensure that the blog has no self-promotion tone).

  2. 确定目标受众

  2. Identifying target audiences

章丘网站优化

  通过使用分析软件和调查来了解您的受众,因为这些工具可以帮助您更好地了解典型的访问者或客户。开发目标群体的角色可以帮助您定义和分类理想的站点访问者和客户。然后,考虑特定类型的受众将搜索和阅读的内容。

  Use analytical software and surveys to understand your audience, because these tools can help you better understand typical visitors or customers. Developing the roles of target groups can help you define and categorize ideal site visitors and customers. Then, consider what specific types of audiences will search for and read.

  例如,如果你的目标受众包括青少年,你的内容应该包含更少的文本和更多的图片和视频形式的视觉效果。

  For example, if your target audience includes teenagers, your content should contain fewer text and more visual effects in the form of pictures and videos.

  成功SEO内容战略的4个步骤-章丘网站优化-http://www.sjkhdkf.com

  Four Steps of Successful SEO Content Strategy - Zhangqiu Website Optimization - http://www.sjkhdkf.com

  3.使内容安排

  3. Arrangement of content

  在实际发布日期之前计划内容创建和后续交付。坚持每月的计划,这样所有的团队都知道什么时候必须交付新内容,以及它将是什么类型的内容。

  Plan content creation and subsequent delivery before the actual release date. Stick to monthly plans so that all teams know when new content must be delivered and what type of content it will be.

  这里有一些创建每月内容计划的快速技巧。

  Here are some quick tips for creating monthly content plans.

  -与您的内容团队和SEO团队共享编辑日历。设置提醒,让作者在截止日期临近时收到提醒。

  - Share editing calendars with your content team and SEO team. Set a reminder so that the author receives a reminder when the deadline is approaching.

  -视频和信息图形等内容类型通常需要多轮编辑,这在搜索优化方面可能更加复杂。因此,在开发这些时需要足够的准备时间。

  - Content types such as video and information graphics often require multiple editing rounds, which may be more complex in search optimization. Therefore, sufficient preparation time is needed to develop these.

  -搜索引擎优化是一个动态的领域,不建议预先计划太多。由于各种原因,内容需求可能会发生变化,所以不要计划在接下来的6个月内完成。搜索引擎优化公司更多只在未来三个月开发搜索引擎优化内容策略,但很少超过三个月。

  - Search engine optimization is a dynamic area and it is not recommended to plan too much in advance. Content requirements may change for various reasons, so don't plan to complete them in the next six months. Search engine optimization companies will develop search engine optimization content strategies in the next three months at most, but rarely more than three months.

章丘网站优化

  4. 分析、评价和重复

  4. Analysis, evaluation and duplication

  向站点添加相关内容类型并不是故事的结尾。您需要始终掌握分析结果,以理解产生预期结果和不产生预期结果的结果。

  Adding relevant content types to the site is not the end of the story. You need to always master the analysis results to understand the results that produce the expected results and those that do not.

  信息图比博客吸引更多的流量,所以改变你的策略,相应地包含更多的信息图。重新安排你的编辑计划,这样你就可以投入更多的精力和时间在你真正阅读、喜欢和分享的内容上。

  Information maps attract more traffic than blogs, so change your strategy and include more information maps accordingly. Rearrange your editorial plan so that you can devote more energy and time to what you really read, like and share.

  SEO策略在不断变化。提供搜索引擎优化服务的数字营销机构或组织今年很可能会被淘汰。请记住,这是一个充满活力的行业,人们应该努力提出一个可行的计划,为组织的成长留下空间。

  The strategy of SEO is constantly changing. Digital marketing agencies or organizations that provide search engine optimization services are likely to be phased out this year. Keep in mind that this is a dynamic industry and people should strive to come up with a viable plan to leave room for the growth of the organization.

  以上是章丘网站优化为大家整理的相关内容,希望能帮到大家,我们的网站是http://www.sjkhdkf.com,欢迎关注。

  The above is the relevant content of Zhangqiu website optimized for you, hope to help you, our website is http://www.sjkhdkf.com, welcome to pay attention.