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插图在移动和web用户界面设计中使用的作用

来源:www.sjkhdkf.com 发布时间:2019/07/24

  一幅画胜过千言万语。我们是视觉动物,如果信息与图片或照片相伴,我们就能更好地感知信息。最复杂的思想可以用图像来表达,这是插画的主要力量。

  A picture is worth a thousand words. We are visual animals. If information is accompanied by pictures or photographs, we can better perceive information. The most complex ideas can be expressed in images, which is the main force of illustration.

  1. 插图用所需的信息填充UI

  1. Illustration fills the UI with the required information

  假设您需要描述和解释产品的一个复杂概念。当然,您可以尝试使用文本、应用程序内的徽标等。愿风永远吹在你身后,阳光永远照在你脸上……如果你试图解释这个概念,它真的很复杂,只有风才能救你。

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  Suppose you need to describe and explain a complex concept of a product. Of course, you can try to use text, logos in your application, and so on. May the wind always blow behind you and the sunshine always shine on your face. If you try to explain this concept, it's really complicated. Only the wind can save you.

  或者你可以试着用一个简单的例子来解释世界上最难的事情,然后用一张图片来讲述整个故事。我们应该承认,如果只用文字来解释,信息就不会那么明亮和充满信息。

  Or you can try to explain the hardest thing in the world with a simple example, and then use a picture to tell the whole story. We should admit that if we only use words to explain, information will not be so bright and full of information.

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  插图增添了一点风格和艺术性

  The illustrations add a touch of style and artistry.

  插画比你想象的更强大,它不仅是一种传达信息的方式,也是一种让你的品牌与众不同的独特风格的方式。它可以揭示你的个性和工作情绪。

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  Illustration is more powerful than you think. It is not only a way to convey information, but also a way to make your brand unique and unique. It can reveal your personality and work mood.

  许多公司创造了一个所谓的英雄,它传达了公司的理念,特点和目标,所有在一个单一的形象。他们在博客文章、评论和登陆页面中使用角色的插图。想要与众不同吗?这样,英雄就可以成为你事业的代言人。

  Many companies create a so-called hero, which conveys the company's ideas, characteristics and goals, all in a single image. They use role illustrations in blog posts, reviews and landing pages. Want to be different? In this way, a hero can become a spokesman for your career.

  3.插图可以激发用户的兴趣

  3. Illustrations can stimulate users'interest.

  插图是影响用户决策的一个非常强大的工具,它们传达的幽默是其中一个重要部分。这种形象可以激励人们采取某些行动。想象一下,当您的图像触发客户执行“添加到购物车”或“购买”时的甜蜜时刻。

  Illustrations are a very powerful tool to influence user decision-making, and their humor is an important part of it. This image can inspire people to take certain actions. Imagine the sweet moment when your image triggers a customer to "add to the shopping cart" or "buy".

  4. 插图取悦用户,设定情感需求

  4. Illustrations to please users and set emotional needs

  我们所说的“快乐”是指给用户带来快乐的东西。周围有几十种不同的产品,我们的记忆抛弃了与大多数产品交互的体验。然而,也有例外,我们倾向于记住让我们感觉很棒的事情。

  What we mean by "happiness" is something that brings happiness to users. There are dozens of different products around us, and our memories abandon the experience of interacting with most products. There are exceptions, however, and we tend to remember things that make us feel great.

  引人注目的插图是一个很好的机会,使您的移动应用程序脱颖而出,并鼓励用户保持对一个品牌的忠诚。插图是让人们快乐的好方法。

  Attractive illustrations are a great opportunity to make your mobile applications stand out and encourage users to remain loyal to a brand. Illustrations are a good way to make people happy.

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  5. 当用户感到沮丧时,插图会保存游戏

  5. When users feel depressed, the illustrations will save the game.

  想象一下,您的应用程序中的一个bug会让用户感到紧张,好人也会遇到不好的事情。这是它如何拯救游戏并减轻用户焦虑的另一个例子。

  Imagine a bug in your application that makes users nervous and good people encounter bad things. This is another example of how it can save the game and alleviate user anxiety.

  拥有一个具有积极心态的天才设计师对每一家企业都是至关重要的,他能把你的产品失败的那一刻变成用户的欢乐时刻。这样的例子在危机局势中发挥着至关重要的作用。

  Having a talented designer with a positive mentality is crucial for every enterprise. He can turn the moment when your product fails into a happy moment for users. Such examples play a vital role in crisis situations.

  例如,当用户第一次使用产品时看到一个空状态,他们设计空状态的方式可能会产生很大的影响。

  For example, when users see an empty state when they first use the product, the way they design the empty state can have a great impact.

  6. 插图传达品牌认同

  6. Illustrations convey brand identity

  科学家们是对的,世界正变得越来越拥挤,我们对市场上成千上万的产品说着同样的话,我们总是在竞争,与众不同是很有挑战性的。然而,一个例子可以通过指定品牌标识来改变情况。

  Scientists are right. The world is becoming more and more crowded. We say the same thing to thousands of products on the market. We are always competing. Being different is challenging. However, an example can change the situation by specifying a brand identity.

  显然,本文只是讨论插图在移动和web用户界面设计中使用的许多不同方法的开始。但我们希望,即使是我们在这里提到的插图设备的一般想法仍然是一个强大的理由,开始丰富您的数字插图UI设计。

  Obviously, this article is just the beginning of a discussion of the many different ways illustrations are used in mobile and web user interface design. But we hope that even the general idea of illustration devices we mentioned here is still a powerful reason to start enriching your digital illustration UI design.

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