First, the content is not complete, eager to promote
Content is always the eternal topic of the website, only a little understanding of the webmaster will understand, a new website is the most important content, website content is not good, eager to do promotion is useless, meaningless, therefore, the first task of the new enterprise website is to enrich the content of the website.
Second, a large number of content included pseudo original
Although the content of the enterprise website has always been a headache for webmasters, but because of the particularity of the enterprise website, the content has become a problem, but it can't become the reason why you collect directly, pseudo original. We all know that search engines like original content, especially for a new website, at the beginning, you don't please the search engine, how can you make the website search engine favor and win What about good rankings?
Third, the URL is too long
In order to promote their products and cases, enterprise websites tend to make websites dynamic. Although Baidu updated its algorithm on the 26th, it seems that Baidu prefers dynamic websites now, but it can't be confirmed at present. It's just our preliminary observation. Therefore, the current enterprise website or short URL, make pseudo static, the current search engine still prefer short pseudo static URL.
Fourth, there are too many navigation chips in all aspects
For the enterprise station, it doesn't need too much useless breadcrumb navigation. In the initial stage of website promotion, we should first remove the redundant breadcrumb navigation of the website, and do this well. We can get twice the result with half the effort when promoting, otherwise, after a long time of promotion, you will find that the website has not been improved.
Fifth, it has been promoted for a long time, but it has no title
Not long ago, I met a website that had been promoted for a while, but I didn't even have a title. I asked why I had done such a long time of promotion work, but I couldn't see any effect. Let's see what happened. I was stupid. This website has been doing for more than three months, and the search engine has also included a lot of content, but the website doesn't even have its own title. How can such a website search engine rank you?
Sixth, the weight of the outer chain is unqualified
Because some business owners don't understand, promoters have strict requirements to increase the number of external chains every day. Therefore, many promoters of enterprise stations will take advantage of opportunities to do more forums and blog external chains during website construction. We all know that external chains are of low quality, poor stability and short life, but promoters still make this choice in order to survive